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Marketing Blogs UK

Publicis campaign for Gold Blend – another long-running winner?

by on May 12, 2015

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Brand’s video messaging : New video format launches that works across multiple screens

by on May 8, 2015

A new video format is launching that means any video ad can now automatically be placed on the most effective screen - brands no longer need to create a different video format for computers, tablets and smartphones. 

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Work-life balance research : Retail workers lose £2,500 a year in commuting time

by on May 6, 2015

  • The average daily commute for retail workers takes 36 minutes each way, covering 21 miles
  • In lost time, this is worth £2,509 a year– or 16.1% of the average annual salary in the retail sector

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Who is the hot redhead girl in the Buick Encore “Wrong Car” commercial?

by on May 5, 2015

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Sally Durcan writes about “Women on the Verge of a Nervous Breakdown”

by on May 4, 2015

Sally Durcan writes ... Recently I went to see an amazing musical called Women on the Verge of a Nervous Breakdown at the Playhouse Theatre. (us mummy’s can relate to this)

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Movers and Groovers : Bauer Media appoints Victoria Foster as Digital Commercial Director

by on May 3, 2015

Bauer Media UK, home to influential multi-platform brands such as heat, KISS, Grazia, Empire, The Debrief and Absolute Radio, has today announced the appointment of Victoria Foster as Digital Commercial Director.

The appointment comes on the back of significant growth in digital revenue and opportunities for clients across Bauer’s media portfolio and follows the recent launch of ADVENTURE, Bauer’s new cultural creative agency.

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Find out what effects the latest changes to the CAP Code will mean for your next promotion

by on May 3, 2015

On the 30th April 2015 the Committee for Advertising Practice (CAP) announced changes to the Sales Promotion section of the CAP Code.

These changes will have a material impact on the way UK brands have to run their promotions, especially Instant Win style promotions.

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UK and Europe’s best app development agencies

by on May 3, 2015

While there are an increasing number of platforms and tools being released that are designed to speed-up DIY app development, sometimes the best option for both enterprises, and anyone with an idea in their head, is to work with an app development agency.

Outsourcing to an agency means you’ll get a dedicated team who have the right expertise to design and code your app, they will also often be able to help with the strategy side of things, offering consulting on mobile marketing strategies, branding and much more. [more…]

The best alternative election posters – in pictures

by on May 1, 2015

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5 reasons to implement social media marketing

by on April 30, 2015

The last 10 years have seen social media bursting onto the scene and making an impact on a number of industries.

While it may have started out as a way to connect with old friends and university classmates, it’s now expanded into an effective tool for marketing, and it’s bringing new developments with it, such as the plethora of smartphones we have available to us.

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