Marketing Blogs UK
Publicis campaign for Gold Blend - another long-running winner? http://t.co/9THRJvcnoq … via @moreaboutads pic.twitter.com/OqvBXieVWP
— Will Corry (@slievemore) May 12, 2015
A new video format is launching that means any video ad can now automatically be placed on the most effective screen - brands no longer need to create a different video format for computers, tablets and smartphones.
The average daily commute for retail workers takes 36 minutes each way, covering 21 miles - In lost time, this is worth £2,509 a year– or 16.1% of the average annual salary in the retail sector
Sally Durcan writes ... Recently I went to see an amazing musical called Women on the Verge of a Nervous Breakdown at the Playhouse Theatre. (us mummy’s can relate to this)
Bauer Media UK, home to influential multi-platform brands such as heat, KISS, Grazia, Empire, The Debrief and Absolute Radio, has today announced the appointment of Victoria Foster as Digital Commercial Director.
The appointment comes on the back of significant growth in digital revenue and opportunities for clients across Bauer’s media portfolio and follows the recent launch of ADVENTURE, Bauer’s new cultural creative agency.
On the 30th April 2015 the Committee for Advertising Practice (CAP) announced changes to the Sales Promotion section of the CAP Code.
These changes will have a material impact on the way UK brands have to run their promotions, especially Instant Win style promotions.
While there are an increasing number of platforms and tools being released that are designed to speed-up DIY app development, sometimes the best option for both enterprises, and anyone with an idea in their head, is to work with an app development agency.
Outsourcing to an agency means you’ll get a dedicated team who have the right expertise to design and code your app, they will also often be able to help with the strategy side of things, offering consulting on mobile marketing strategies, branding and much more. [more…]
The last 10 years have seen social media bursting onto the scene and making an impact on a number of industries.
While it may have started out as a way to connect with old friends and university classmates, it’s now expanded into an effective tool for marketing, and it’s bringing new developments with it, such as the plethora of smartphones we have available to us.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
