Marketing Blogs UK
Data2Decisions, the global marketing effectiveness consultancy, today announces the launch of a new modelling approach, Total Attribution, across its global network to measure and optimise all media and quantify how media influences the consumer journey to drive sales. [more…]
Bloomberg today announced the launch of Bloomberg Business Europe, the company’s first regional expression of its flagship digital destination – Bloomberg Business.
The new European edition is the first tangible output of a commitment to increase the customisation of Bloomberg products for distinct international markets to reach today’s global, mobile business news consumer. [more…]
Content marketing platform Styla announces €2.5m seed funding to help make everyone a magazine publisher
"I wanted to get in touch to introduce you to Styla, a content marketing company that is impressing fashion companies including LVMH. Styla’s patent-pending technology allows brands to create a print-style magazine online in a matter of minutes".
Advertisers spent £1.1bn on “Online Performance Marketing” in 2014; up 8%
Consumer spend due to OPM rises 14%
Advertiser ROI increases 6% to £15 per £1 spent
4 in 5 Britons online have used a website employing OPM techniques [more…]
This Thursday April 30 at 10.30 am Tiago Oliveira from E-goi will be talking about multichannel marketing automation at MWL 15.
A policeman in Sydney, Australia pulled over a driver who had been weaving in and out of the traffic.
He approached the car window and said, "Sir I need you to blow into this breathalyser."
Parents are more likely to use social media to complain about your business than their children, according to a survey conducted by social media software experts, Gnatta [more…]
Celebrate happy hour a little early with our Top 5 Alcohol Ads of the Month! http://t.co/lZ14X6nBRm pic.twitter.com/9WLVj8l8oe
— AdForum (@adforum) April 23, 2015
Q: Who is the hot girl in the Sprint “Too Rich To Care” Layover commercial?
A: Brianne Howey [more…]
Women for Women - New anti-rape campaign around women's clothes
The #thisdoesntmeanyes campaign took photos of 200 women across London in a range of outfits with the aim of stamping out the myth that what a woman wears can be blamed for her attack.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
