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Total Attribution allows Data2Decisions to rigorously evaluate the whole media mix and help clients understand the consumer journey

by on April 30, 2015

Data2Decisions, the global marketing effectiveness consultancy, today announces the launch of a new modelling approach, Total Attribution, across its global network to measure and optimise all media and quantify how media influences the consumer journey to drive sales. [more…]

Bloomberg Business Europe launches

by on April 29, 2015

Bloomberg today announced the launch of Bloomberg Business Europe, the company’s first regional expression of its flagship digital destination – Bloomberg Business.

The new European edition is the first tangible output of a commitment to increase the customisation of Bloomberg products for distinct international markets to reach today’s global, mobile business news consumer. [more…]

Content Commerce : Styla allows brands to create a print-style magazine online in a matter of minutes

by on April 29, 2015

Content marketing platform Styla announces €2.5m seed funding to help make everyone a magazine publisher

"I wanted to get in touch to introduce you to Styla, a content marketing company that is impressing fashion companies including LVMH. Styla’s patent-pending technology allows brands to create a print-style magazine online in a matter of minutes".

[more…]

Research : Affiliate Marketing & Lead Generation generates £16.5bn in consumer spend

by on April 28, 2015

Advertisers spent £1.1bn on “Online Performance Marketing” in 2014; up 8%
Consumer spend due to OPM rises 14%
Advertiser ROI increases 6% to £15 per £1 spent
4 in 5 Britons online have used a website employing OPM techniques [more…]

Events : How multichannel marketing automation can easily teach your old dog some new, impressive tricks to engage customers and boost sales!

by on April 28, 2015

Your email marketing will die alone - unless it goes multichannel

This Thursday April 30 at 10.30 am Tiago Oliveira from E-goi will be talking about multichannel marketing automation at MWL 15.

[more…]

Laughter Spot : “Sir I need you to blow into this breathalyser”

by on April 27, 2015

A policeman in Sydney, Australia pulled over a driver who had been weaving in and out of the traffic.

He approached the car window and said, "Sir I need you to blow into this breathalyser."

[more…]

Mother knows best – The new rules of customer engagement – Gnatta

by on April 26, 2015

Parents are more likely to use social media to complain about your business than their children, according to a survey conducted by social media software experts, Gnatta [more…]

Get yourself a ‘top shelf’ drink and celebrate with the Top 5 Alcohol Ads of the Month

by on April 26, 2015

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Who is that fabulous ‘hot ad girl’ in the Sprint “Too Rich To Care” Layover commercial?

by on April 26, 2015

Q: Who is the hot girl in the Sprint “Too Rich To Care” Layover commercial?

A: Brianne Howey [more…]

Women for Women : What a woman wears can be blamed for her attack – yes or no?

by on April 25, 2015

Women for Women - New anti-rape campaign around women's clothes

The #thisdoesntmeanyes campaign took photos of 200 women across London in a range of outfits with the aim of stamping out the myth that what a woman wears can be blamed for her attack.

[more…]