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The 3 marketing personas that every marketer should avoid turning into

The 3 marketing personas that every marketer should avoid turning into

by on December 17, 2019

If you’d like to run a marketing campaign that will bring you meaningful results, you need to have a firm grasp of the foundations of marketing. Without it, you might very well burn through your marketing budget without having achieved anything, at all.

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Exclusive : 5 ways to create a successful marketing campaign on a tight budget

Exclusive : 5 ways to create a successful marketing campaign on a tight budget

by on January 9, 2018

The domain of marketing was once ruled by select professionals who were hired by the big players in the commercial sector. The stakes were high, and so were the costs. 

However, things have changed now.

The Internet has opened a wide array of opportunities for the individuals who looking to start their own business. [more…]

“Fly-in” shoppers to boost British retail this weekend, predicts lastminute.com group

“Fly-in” shoppers to boost British retail this weekend, predicts lastminute.com group

by on December 6, 2016

London retailers are set to get a big boost from Spanish and Italian ‘shopcationers’ – people travelling to shop – this weekend, with the weak pound making the Capital the top destination for international shoppers over Europe’s Immaculate Conception public holiday, according to new data released today by lastminute.com group.

lastminute.com group’s recent booking data hows that as many as one in ten Spaniards (11%) and Italians (10%) who have booked to travel through the site will be London-bound this weekend. [more…]

Northerners become legends and heroes in train company Northern’s new ad campaign

Northerners become legends and heroes in train company Northern’s new ad campaign

by on August 4, 2016

Train company Northern, the largest UK rail network outside London, has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential.

The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create. No other single transport provider can take you as far and wide across the North as Northern can.

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Razorfish and Lifecake collaborate to launch integrated marketing campaign, ‘me and my bear’

Razorfish and Lifecake collaborate to launch integrated marketing campaign, ‘me and my bear’

by on November 30, 2015

Razorfish, part of the Publicis.Sapient platform, has today announced the launch of a multichannel communications campaign, influencer engagement and online film ‘me and my bear’ for popular photograph sharing mobile application, Lifecake.

Lifecake – which was acquired by Canon in 2015 - is a mobile app that allows its users to store all of their child’s captured image moments in one place so that family and friends can enjoy them again and again. Users are encouraged to share their child’s daily stories with family and loved ones near and far, reliving and reminiscing together; enabling special memories of children captured from the very beginning of their lives to be accessed on a timeline as they grow and mature. [more…]

This clever marketing campaign reversed Coke's 11-year decline in soda sales

by on September 30, 2014

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“Tips on creating a newsletter that not only gets noticed but pulls your customers in” / emailmagnet : Written by Ian Inman

by on July 1, 2013

Most online businesses understand the importance of the newsletter as when created with the customer in mind it is an invaluable tool as an extension of your marketing campaign. A bad newsletter will be relegated to spam or unsubscribed from, whereas a good newsletter will entice the reader to your website to buy your product or service.

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