Get in Touch

Marketing Metrix

Donate your drinks : The Spag Bol Project outlines its new Dry January initiative

Donate your drinks : The Spag Bol Project outlines its new Dry January initiative

by on January 8, 2020

Recently launched charity The Spag Bol Project is following up its initial Christmas appeal with a call to anyone detoxing for the new year to donate their savings.

The charity opened its doors in December 2019 with a mission to help tackle the growing problem of homelessness while also aiming to cut food waste.

The scheme asked consumers to make a simple sacrifice: cut back on the extravagance of Christmas dinner and donate the cash saved to charity.

[more…]

New Research : Farage supporters most miserable, Corbyn supporters least lovely

New Research : Farage supporters most miserable, Corbyn supporters least lovely

by on December 10, 2019

10/11/2019:

  • Brexit Party voters are the saddest in the UK;

  • Labour supporters say they’re least attractive;

  • Conservative voters are the biggest drinkers;

  •  LibDems feel fittest.

[more…]

Meet the Owls : What marketers need to know about the over 60’s

Meet the Owls : What marketers need to know about the over 60’s

by on October 24, 2019

Bill Portlock, MD at Marketing Metrix writes ... Not all over 60s are past it ... ...meet the OWLs

OWL stands for ‘Older, Wiser, Loaded’ and represents a group of around 450,000 people within the UK aged around 60 and over.

[more…]