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marketing to women

Women for Women : Do women make better marketers than men?

Women for Women : Do women make better marketers than men?

by on July 4, 2016

Gender equality in the workplace is certainly a hot topic in the media these days, and some women are playing as big a role as men in shaping the way we progress. In marketing, advertising and the media, there are lots of women filling all of the roles, and performing very well.

However, some people suggest that it is actually the generalised differences between women and men that make women strong marketers, rather than their equality with their male peers.

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Women for Women : The lowdown on how to create female-appeal

Women for Women : The lowdown on how to create female-appeal

by on May 19, 2016

Sam Ellison and Emma Jones, founding partners at Redshoe Brand Design, a design agency specialising in designing for women, are back from M2W in New York, the world’s biggest conference on marketing to women. For anyone wanting to better engage with women through their branding, marketing and design, here is their report on the thinking that garnered the biggest share of voice at the conference

According to conference-speaker Marti Barletta (author of Marketing To Women): “women control over 20 trillion dollars in worldwide spend, are the ‘currency of success’, the fastest growing economic force in the world and could be a game changer for any brand”.

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