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Boost your sales by appealing to the sense

Boost your sales by appealing to the sense

by on January 23, 2020

Restaurants are experienced through all the senses and not just taste.

What customers see, feel, and smell all come together to bring an experience to life.

How a restaurant uses the customer's senses to create an experience can be managed and used to increase sales.

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5 trends in marketing analytics for 2020

5 trends in marketing analytics for 2020

by on January 15, 2020

Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all, if you can’t measure it, you can’t optimize it.

Overall, marketing is so reliant on understanding every possible aspect of consumers’ preferences, tendencies and opinions, that the industry has found a natural attraction to complex analytics, which can often require processing millions of data points in seconds.

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Successful marketing ideas for retail businesses 2020

Successful marketing ideas for retail businesses 2020

by on December 30, 2019

The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.

The competitors have similar products to offer, which means that you need to go the extra mile to entice customers enough to choose you.

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The 3 marketing personas that every marketer should avoid turning into

The 3 marketing personas that every marketer should avoid turning into

by on December 17, 2019

If you’d like to run a marketing campaign that will bring you meaningful results, you need to have a firm grasp of the foundations of marketing. Without it, you might very well burn through your marketing budget without having achieved anything, at all.

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The problem of influencer marketing fraud – and how to combat it

The problem of influencer marketing fraud – and how to combat it

by on November 27, 2019

The term ‘influencer’ is on the lips of many people in the marketing world at the moment.

An influencer is a person who is able to leverage their online presence to get their followers to perform specific actions, such as buying products or taking out services.

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Boost your marketing by mixing 4 paid and organic methods

Boost your marketing by mixing 4 paid and organic methods

by on November 20, 2019

If you were thinking of opening a new restaurant, chances are that although you might specialise in one type of cuisine, you would offer customers several different dishes.

And variety is as much the spice of life when it comes to digital marketing as it is for cashing in from mouth-watering food.

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Tips on how to market your T shirt printing brand

Tips on how to market your T shirt printing brand

by on November 19, 2019

The world is full of entrepreneurs and it’s easy to see why.

With over 600,000 business starting each year, any many of those not seeing year two, it is essential to have a well thought out marketing strategy to ensure your clothing business doesn’t fall short of the first hurdle.

Here are our tips on how to market your new business.

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“Good artists copy…great artists steal”

“Good artists copy…great artists steal”

by on October 28, 2019

It’s a cliche quote and many people use it, but when Steve Jobs said:

“Good artists copy...great artists steal.”

We had to think about our own work here at The Good Marketer and where our ideas have come from - other people and businesses.

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How to keep your marketing agency thriving through a difficult time

How to keep your marketing agency thriving through a difficult time

by on October 21, 2019

From large-scale, , every business is vulnerable to the possibility of declining revenue and a shortage of clients.

If your agency is experiencing a difficult time, it’s important that you try and stop the landslide in its tracks; losing clients or employees during a tricky time could be devastating for your business.

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