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Making the different areas of your business align can seem like an impossible task when you consider how complicated the communications landscape is today, and how many different services are available for connecting your workers and clients.
Having a good idea is the first step to building your own company in tech or marketing. Here are other things to consider when starting your own tech company.
Are you an entrepreneur looking to make for yourself in whatever field you specialize in? Do you want your business to focus on marketing, technology, or a combination of the two?
If you constantly find yourself coming up short of your marketing targets, then it’s probably time you sought some advertising assistance.
Rest assured, the internet is more than capable of aiding you in your bid to promote your business. All you need to do is embrace the usage of its many facets and, more importantly, use them correctly.
Doing the opposite and using them incorrectly could end up doing more harm to your online presence and brand than good.
B2B marketers are embracing account-based marketing as part of their marketing efforts. Read this quick and easy guide to an ABM strategy.
Any marketer worth their salt knows the value of good data. That’s why we’re willing to pay for it if necessary. But sometimes you can find valuable data for free.
Most marketers will have at least heard of Google Analytics, if they’re not using it every day, but there’s another source of Google data that can prove equally useful for marketers. Google Autocomplete data.
Search Engine Optimisation or SEO is a way for a company to increase their presence online and hence the traffic or visitors to their site.
When a person makes an online search, they are presented with results from the search engine and if a person is searching for your product or service, it would be profitable for your business if you were to appear within the first few results that the search engine provides.
When studying for an online MBA, a student learns a broad range of subjects for applicability to business.
They are mostly oriented around business administration, management, finance and to some degree, marketing too.
Business flyers are a great way of catching the eye of potential customers.
Here are some helpful tips for effective business flyer design.
When you want to share information with potential customers and the community around you, business flyers can be an effective way of spreading the message.
Would human resources officers be the ideal customers for your products or services?
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.