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Marko Luhtala

Research : Millennials favour more traditional digital channels over social media for retailer promotions and offers

by on March 3, 2015

New RapidCampaign @RapidCampaign research shows UK consumers more likely to engage with promotions on retailer websites rather than Twitter and Facebook

London, UK, 3rd March 2015 – Despite being the generation most comfortable with social media, when it comes to retailer promotions millennials want to hear about them via email and on retailer websites, research from RapidCampaign has found. The survey of 2,000 consumers, showed that for 16 to 24 year olds email is the top channel of choice for finding out about promotions, followed by a retailer’s website, with social media channels such as Twitter and Facebook not having as much impact.

The research, highlighted in the RapidCampaign report ‘Brands We Love versus Brands We Buy’, shows that frequent reports of the ‘Death of Email’ are overstated, at least in regards to promotions.