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Mars

Movers and Groovers : Samantha Giles to join McCann Worldgroup as EVP, Global Business Leader on Nestle

McCann Worldgroup has announced the appointment of Samantha Giles as EVP, Global Business Leader on the agency’s global Nestle business. She joins from Ogilvy & Mather where she has been Worldwide Managing Partner. Giles, who will remain based in London,

Movers and Groovers : Samantha Giles to join McCann Worldgroup as EVP, Global Business Leader on Nestle Read More »

“A real threat to our industry” – On-pack promotions could breach Patent and cost a packet

Brand owners and agencies planning on-pack offers in 2015 need to be aware that their campaigns may be in breach of a European patent which could cost them thousands. The patent, originally issued to the now extinct online reward scheme

“A real threat to our industry” – On-pack promotions could breach Patent and cost a packet Read More »

The one about Kellogg’s apparently coming to a conclusion that the Kellogg name itself wouldn’t be enough

Big players like Nestlé, Mars, Taco Bell and others are all jumping onboard the co-branding marketing trick Kellogg‘s is one of the most recognizable brand names in food. Yet when the breakfast powerhouse recently decided to launch a peanut-butter cereal,

The one about Kellogg’s apparently coming to a conclusion that the Kellogg name itself wouldn’t be enough Read More »

‘Try Me Free’ and ‘Cashback’ – given a full digital overhaul with the launch of a new white label website that provides a hassle free, lower cost online solution for marketers

Popular promotional mechanics receive digital overhaul Traditional promotional mechanics ‘Try Me Free’ and ‘Cashback’ which allow brands to offer customers a full or partial refund of the price of their purchase, have been given a full digital overhaul with the

‘Try Me Free’ and ‘Cashback’ – given a full digital overhaul with the launch of a new white label website that provides a hassle free, lower cost online solution for marketers Read More »