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Matrix and The White Company enhance sleep experience of British Airways Club World flyers with new sleep range

Matrix and The White Company enhance sleep experience of British Airways Club World flyers with new sleep range

by on July 5, 2017

British Airways has partnered with award-winning, product design and procurement specialist, Matrix, and leading luxury lifestyle company, The White Company, to launch a new range of bedding and amenities that will enhance sleep for its’ Club World customers.

The new range, which aims to deliver a great night’s sleep in the sky, is part of the airline’s £400m customer investment plan. Later this year, customers travelling with Club World between Heathrow and New York JFK will receive a whole new suite of products including a new, elegant day cushion which will double up as a lumbar support when working or relaxing on board.

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