Matthew Heath
Thanks @Campaignmag V. excited Carnival UK is joining the LIDA fold. Celebrating with @lidalondon tonight #boatparty pic.twitter.com/jZoCTRFdN8
— Matt Lambert (@lambertlambert) August 20, 2015
Agency to transform P&O Cruises and Cunard direct to customer marketing -
– Agency secures account following competitive pitch against Rapp and Atomic London –
Oxfam has awarded LIDA @lidalondon its direct and digital fundraising business. The agency won the account following a competitive pitch against 6 pitching agencies that began at the beginning of September, 2014. The incumbent on the account was WPN Chameleon. [more…]
Digital and Direct Agency LIDA has won the coveted Land Rover UK retail marketing account after a competitive pitch run by ISBA.
The agency will now run retail marketing and aftersales for the iconic British car manufacturer.
It is the second Land Rover win for @lidalondon in less than ten months, after the agency was appointed to develop a class-leading customer engagement programme in 2013.
It comes at an exciting stage for Land Rover who announced earlier this month the upcoming launch of the new Discovery family of vehicles.