Matthew Heath
Thanks @Campaignmag V. excited Carnival UK is joining the LIDA fold. Celebrating with @lidalondon tonight #boatparty pic.twitter.com/jZoCTRFdN8
— Matt Lambert (@lambertlambert) August 20, 2015
Agency to transform P&O Cruises and Cunard direct to customer marketing -
– Agency secures account following competitive pitch against Rapp and Atomic London –
Oxfam has awarded LIDA @lidalondon its direct and digital fundraising business. The agency won the account following a competitive pitch against 6 pitching agencies that began at the beginning of September, 2014. The incumbent on the account was WPN Chameleon. [more…]
Digital and Direct Agency LIDA has won the coveted Land Rover UK retail marketing account after a competitive pitch run by ISBA.
The agency will now run retail marketing and aftersales for the iconic British car manufacturer.
It is the second Land Rover win for @lidalondon in less than ten months, after the agency was appointed to develop a class-leading customer engagement programme in 2013.
It comes at an exciting stage for Land Rover who announced earlier this month the upcoming launch of the new Discovery family of vehicles.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.