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Matthew Williams

‘Dairy Milk Oat Crunch’ : Could this be the worst Cadbury ad ever?

by on April 18, 2015

Free The Joy at 11am with new Cadbury Dairy Milk Oat Crunch

Cadbury has launched a £4.5m advertising push to promote its new Dairy Milk Oat Crunch product, the brand's first foray into the mid-morning snack market. TheMarketingblog wants to know if you think it's not up to their normal standards. What do you think?

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The best of the new websites : Top 5 Android Tablets for 2012 from the team at ‘Topping Forty’

by on December 30, 2012

Matthew Williams writes  .. We have finally launched the Topping Forty website. A new social site for the over forties which aims to provide them with more of the things they want and help them connect with like minded people.

Editor  .. Congratulations Matthew - as usual Topping Forty website is a totally professional job and really very readable. We at theMarketingblog will be featuring  articles from this new site over the next few months - enjoy them and more important - make sure you sign up for Topping Forty.

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Cadbury Dairy Milk launches new communications platform / Joyville

by on February 6, 2012

Cadbury Dairy Milk is set to launch a new long-term communications platform called Joyville.

 The move is part of an integrated campaign designed to strongly [more…]