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Matthew Yeomans

Latest from Jonathan L Davey, Hellen Beveridge, Matthew Yeomans, Mark Walmsley

by on June 11, 2014

Latest from Jonathan L Davey, Hellen Beveridge, Matthew Yeomans, Mark Walmsley

How social media boosted a British Red Cross CSR campaign

Matthew Yeomans

When was the last time your awareness raising CSR video got 280,000 views in just three days?  Probably never - right? Well maybe,...

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50 Great Social Media Screw-Ups

by on March 14, 2012

Mark Pigou writes ...All corporate screw-ups are social. Don’t believe us? Pop onto Twitter and type in the word “#Fail” or search the word “boycott” on Facebook.

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