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VCCP Media appointed to The Royal British Legion’s media planning and buying account

VCCP Media appointed to The Royal British Legion’s media planning and buying account

by on April 19, 2017

VCCP Media have been appointed The Royal British Legion’s media planning and buying agency following a competitive pitch process informed by Creativebrief. The incumbent was Maxus.

The Royal British Legion was founded by veterans after the First World War and today helps members of the Royal Navy, British Army, Royal Air Force, veterans and their families all year round.

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Helly Hansen launches new global campaign to promote its ‘Alive’ message

Helly Hansen launches new global campaign to promote its ‘Alive’ message

by on December 20, 2016

Helly Hansen has launched its inaugural digital-first campaign promoting its new ‘alive’ message to drive brand awareness and affinity amongst skiers. The integrated creative and media strategy has been developed collaboratively between WPP’s Grey and Maxus, and the activity will run across the UK, US, Canadian, Swedish and Norwegian markets.

The campaign uses a contextually-driven approach to leverage programmatic to its full strategic and creative potential. The activity targets ski enthusiasts during six crucial ‘media moments’ of the customer journey, from inspiration and research all the way through to product purchase. These moments, identified by Maxus, allowed Maxus and Grey to develop a media approach and creative executions that are meaningful and relevant to the audience. [more…]

TOMY UK relaunches Lamaze brand with multichannel campaign

TOMY UK relaunches Lamaze brand with multichannel campaign

by on June 13, 2016

TOMY UK has announced the relaunch of its Lamaze brand with a year-long multichannel campaign. The activity is aimed at driving awareness of the UK’s number one infant plush brand, and will see Lamaze form a content partnership with BabyCentre.

Lamaze will also feature in Bounty packs for the first time, which are given to 98% of new mothers who have their babies in hospital.

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Jeep first to use new “Edge” mobile ad format – InSkin Media

by on April 12, 2016

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Maxus launches new Maserati, the Ghibli

by on November 17, 2013

London, 15 November 2013 – Maserati, the luxury Italian car marque is launching its new model, Ghibli, in early 2014. The media campaign starts on 16 November, and has been bought and planned by Maxus.

The Ghibli is the first time Maserati has targeted the premium executive market and it is the car marque’s first major UK ATL media campaign in recent  years.

The integrated, cross media campaign includes print, digital and OOH with key placements in titles such as Esquire, GQ, Spectator, The Times and City AM. The outdoor buy includes iconic locations such as Canary Wharf, Hammersmith and the Eastern Motion. The advertising campaign runs until early December.

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Events : At ad:tech London – Heineken, Unilever, McDonald’s, Bacardi, Ford, Kellogg’s, Lego, BT

by on August 19, 2013

Heavy ad hitters Heineken, Unilever, McDonald’s and others including; Bacardi, Ford, Kellogg’s, Lego, BT, and easyJet make up an impressive list of the 30 top brands set to unveil their latest digital agendas at ad:tech London on 11-12 September. ad:tech London takes place on 11-12 September at The National Hall, Olympia.

Click here to register for the free exhibition or industry conference. [more…]

First annual International Media Image Survey – what the industry really thinks of media agencies and media owners alike

by on July 5, 2013

In the media sector, reputation plays a hugely important role in selecting the right media partners.  This is why BSBMedia and The Vision Network have launched the first annual International Media Image Survey (I-MIS), a unique study, run in conjunction with the International Advertising Association (IAA) and Warc, to provide insight into reputations and perceptions around both international network media agencies and media owners.  Highlights from the findings are as follows:

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M&C Saatchi, BBH and Maxus announced as 2013 Guardian Young Lions winners

by on April 29, 2013

Three Young Lions teams have been selected to represent the UK at the 2013 Cannes Lions International Festival of Creativity, having won a competition run by Guardian News & Media.

The Guardian Young Lions competition recognises the brightest new talent in the communications and advertising industries, with entrants being asked to respond to a creative brief set by charity Save the Children. Entrants had just 24 hours to respond, and produce their ideas in one of three categories: media, print and cyber.

Each country involved in the festival has one national sponsor, and for the fifth year running Guardian News & Media is the official UK representative. The competition is open to young advertising professionals aged 28 or younger. [more…]

Team Canning scooped NABS’ annual Fast Forward award in a fiercely fought contest

by on November 20, 2012

John Bartle: “You give me a good deal of hope for the future” – chairman of the judging panel, speaking at Fast Forward

20 November 2012NABS’ annual Fast Forward training programme came to a nail-biting finale at the end of last week as the winning team was announced. Team Canning scooped the award in a fiercely fought contest responding to a fictitious government brief based on increasing the level of voter turnout at a general election.

A week earlier, the eight teams had delivered ten minute pitches to client Wendy Proctor, deputy director, Cabinet Office Shared Communications Service and a team of high profile judges. [more…]

David Hasselhoff celebrates – first ever payment by Barclaycard PayTag

by on May 28, 2012

Barclaycard today unveils a new advertising campaign as part of its integrated marketing activity to launch Barclaycard PayTag, the new way to turn any mobile phone into a contactless way to pay. Video

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