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America’s fastest growing software company, BounceX, brings Behavioural Marketing to the UK

America’s fastest growing software company, BounceX, brings Behavioural Marketing to the UK

by on September 12, 2016

BounceX, creator of the Behavioural Marketing Cloud and the USA’s fastest growing software company, today announces it is bringing its technology to the UK with the opening of a London office.

BounceX’s Behavioural Marketing Cloud unlocks a new marketing channel for ecommerce organisations that enables brands to identify previously anonymous visitors onsite across devices and browsers, allowing them to create better and more relevant digital experiences based upon visitor behaviour that increases purchase intent. The result is higher conversion rates and incremental revenues.

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Betting companies need to get their mobile Big Event Betting strategies in shape – and fast / Tim Axon, Head of Gaming, Maxymiser

by on April 12, 2014

With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, @maxymiser insists betting companies need to get their mobile Big Event Betting strategies in shape - and fast.

Trying out new content and ideas at other big events could be the key to re-engaging customers, increasing average customer value and transforming overall online performance in 2014. http://www.maxymiser.com/uk-home

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Movers and Groovers / MSQ Partners, The CommsCo, Web and Design Charity, Maxymiser, Qyrky.com., Ogilvy Public Relations

by on February 28, 2014

Movers and Groovers / MSQ Partners, The CommsCo, Web and Design Charity, Maxymiser, Qyrky.com., Ogilvy Public Relations

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House of Fraser has selected Maxymiser to measure and better understand its customers’ online and cross-channel behaviour

by on February 24, 2014

House of Fraser has selected Maxymiser, the global leader in unified customer experience optimisation, to measure and better understand its customers’ online and cross-channel behaviour.

House of Fraser operates 61 stores across the UK and Ireland with reported sales of over £1.2bn per annum. However, with an international brand reputation for quality, House of Fraser’s optimisation team also needed to ensure that customers’ expectations of the online experience reflected the experience in store.

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Case study – Evenbase / Just the job: digital recruitment leader uses CXO to improve personalisation

by on January 21, 2014

Just the job: digital recruitment leader uses CXO to improve personalisation

The rapid proliferation of digital and mobile technology is placing increased pressure on businesses to ensure their customers enjoy targeted and personalised online experiences. Making sure that content is relevant, and being seen by the right people at the right time on the right device has become a key priority across all sectors.

http://www.evenbase.com/

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Which? picks Maxymiser for cross-channel optimisation technology

by on November 25, 2013

"We were looking for a flexible, agile solution that could offer us the opportunity to self-serve some of the less advanced campaigns"  Sybil Barker, Senior Digital Marketing Executive, Which?,

Which?, the largest consumer body in the UK, has chosen Maxymiser, the global leader in cross-channel optimisation technology to help improve the overall customer experience.

Which? Ltd, offers a magazine, website and various other services for their members.   It engages in advocacy campaigns on various consumer protection issues and aims to promote informed consumer choice in the purchase of goods and services, by testing products, highlighting top performing and inferior products or services, raising awareness of consumer rights and offering independent advice.  As a not for profit organisation, the vast majority of Which?'s income comes from subscriptions to its products and services, with profits used to fund advocacy activity and inform the public on consumer issues.  To learn more about Maxymiser, please visit  www.maxymiser.com and connect with us on FacebookTwitter and LinkedIn. [more…]

Fulfilling customer promise / Daniel Martin, Head of Retail, Maxymiser

by on July 15, 2013

Delivery and fulfilment has become the new online retail battle ground. From the explosion in Click & Collect to Amazon’s plans to offer same-day delivery in some US cities, the speed of fulfilment and range of delivery/ collection choices is fast becoming a critical differentiator for the retailer.

Changes to the free-shipping threshold and the profile of Click & Collect can have a significant impact on consumer behaviour. However optimisation is not just about understanding how to present or price delivery options; it is about ensuring expensive investments in new logistics services and processes are working and reflect customer demands. As Daniel Martin, Head of Retail, Maxymiser, explains, the ability to test new processes and delivery options in real time is becoming increasingly key to tracking the development of new logistics models. [more…]

“Data acts as a barrier to understanding customers, and what companies need is clarity and ease of access” / Giles Bodger, MD of Stubble & Glasses

by on July 3, 2013

‘Big Data’ remains one of the hottest topics around but also one of the most confusing. What should marketers do with it all? How should they analyse and interpret it to put it to best use?

Should the focus be on quantity or quality? If you’re looking to cut through the confusion and provide your readers with insight and advice that can make a real difference to their business, you should be speaking with Stubble & Glasses, the web analytics specialist. Being passionate about all things data related, these are just a few of the questions that Stubble & Glasses can provide expert insight on.

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All about Morrisons, Indicia, Ian Stockley, Elmwood, Maxymiser, Nick Keating, Tele2, Little Big

by on June 6, 2013

Leading customer engagement agency Indicia has further signalled its intention for growth with the opening of a London office.

Based in Farringdon, the new office follows Indicia’s appointment to the Government's Digital Marketing Services Roster in March and will serve as a base to help meet the growing needs of its expanding client base.

Ian Stockley, Managing Director, Indicia, comments, “The opening of a London office reflects the increasing level of business we’re seeing in the capital and represents an incredibly exciting time for the agency. We’ve seen great success in the past thirteen years and with clients increasing in profile now is the right time to invest in a space within the capital too. [more…]

News about Jackie Fast, Slingshot Sponsorship, Maxymiser, Clarks, eDocBid, James Prince

by on May 28, 2013

Jackie Fast, Managing Director, Slingshot Sponsorship, was announced this morning as one of the youngest ever individuals to be elected as a Board Director of the European Sponsorship Association.  Jackie will now sit alongside fourteen other Directors; setting the standard for the sponsorship industry for coming years.

In the wake of the success of this year’s ESA Sponsorship Summit, which addressed significant shifts within the industry, ESA is set to further develop itself alongside its new Board Directors.  Jackie’s appointment highlights ESA’s continued drive to enhance the industry – seeking to challenge the ethos and make significant contribition to its progression.

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