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Movers & Groovers : Data and Marketing Association announces appointment of new Chair,  Deputy and Board members

Movers & Groovers : Data and Marketing Association announces appointment of new Chair, Deputy and Board members

by on January 9, 2020

Stephen Maher, CEO of MBA, has been named as the new Chair of the DMA Board, with VerveIQ Founder & MD Pipa Unsworth named as Deputy Chair.

The pair are also joined by two newly elected additions to the DMA Board in Cordell Burke, Creative Managing Partner at Up There, Everywhere, and Firas Khnaisser, Head of Decisioning at Standard Life.

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Studying for an MBA Vs. a Masters in Marketing

Studying for an MBA Vs. a Masters in Marketing

by on July 4, 2019

When studying for an online MBA, a student learns a broad range of subjects for applicability to business.

They are mostly oriented around business administration, management, finance and to some degree, marketing too.

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Tesco results – “Getting all the skeletons out of the closet early on” Prof Crawford Spence, Warwick Business School

by on April 22, 2015

Professor Crawford Spence, of Warwick Business School comments on the Tesco results

Tesco posts record £6.4bn annual loss

These figures are absolutely huge - nearly the biggest loss in UK corporate history. However, they need to be understood in context. They  relate mostly to asset write-downs rather than poor trading performance.

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All about MBA, Firefly Mobility, Crane.tv, BrightEdge

by on July 29, 2012

On Monday 30th July, leading independent marketing communications agency MBA will help the UK Trade & Investment (UKTI) position the UK as the world’s leading creative hub at the Global Business Summit.

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Here are the 89 biggest cliches that will get you promoted

by on June 21, 2012

“Fake it until you make it” If you’re an MBA right now, stop studying for that accounting test next week. I’m going to make it much easy for you to succeed in your career.

1. It’s a paradigm shift = I don’t know what’s going on in our business. But we’re not making as much money as we used to. 2. We’re data-driven = We try not to make decisions by the seat of our pants. When possible, we try to base them in facts.    via Eric Jackson at Forbes

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MBA cleans up personal injury’s act with Spencers Solicitors

by on May 28, 2012

Today, leading integrated communications agency MBA launches Spencers Solicitors into new channels with a new disruptive digital ad campaign. MBA has developed a creative platform that highlights the unethical practice of insurance companies selling injuries to the highest bidder through digital ambient ads and a linked microsite (www.injuryauction.co.uk).

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