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Events / mBlox, Somo and MoPowered join Mobile Retail Summit

by on April 9, 2013

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Guest Post : Mobile World Congress and the opportunity for mobile marketing / Michele Turner, Chief Product Officer, mBlox

by on March 6, 2013

Michele Turner, Chief Product Officer, mBlox writes .. It’s my 4th Mobile World Congress this year and as always, it never fails to impress. Alongside a new location, we have also seen some incredibly exciting announcements which are set to rock the mobile marketing community. [more…]

Guest Post : A wrap up of Mobile World Congress, discussing the relevance of the mobile marketing opportunity

by on March 1, 2013

Michele Turner, Chief Product Officer, mBlox writes

It’s my 4th Mobile World Congress this year and as always, it never fails to impress. Alongside a new location, we have also seen some incredibly exciting announcements which are set to rock the mobile marketing community. [more…]

John Owen of Mobile Marketing Magazine talks about the various events and media they are producing

by on October 26, 2012

John writes .. On the 29 November the Effective Mobile Marketing Awards will be taking place at the London Film Museum. Global Brands and Agencies battle it out for the 19 awards. Seats are selling fast and we have a limited amount of sponsorship opportunities available. www.mobilemarketingmagazine.com/awards

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Top tips to taking mobile to the next level including the importance of integration, personalisation, control and choice / Michele Turner, CMO at mBlox

by on October 16, 2012

By Invitation Only
Michele Turner, CMO of  mBlox, considers the opportunities and challenges marketers face when developing a mobile marketing strategy

More people are turning to their smartphones in ways above and beyond their communication needs. In its Mobile Commerce Forecast 2011-2016 Report, Forrester Research recorded that mobile commerce will be worth $10bn by the end of this year, offering a proof point for the huge revenue potential for brands. 

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Mobile marketing and the radically changing face of consumer interaction / Michele Turner / mBlox

by on April 26, 2012

The mobile market isn’t just growing; it’s drastically changing in nature.

Last year saw great developments in the mobile sphere; Gartner, for example, found that 428 million mobile communication devices were sold worldwide in the first quarter of 2011 while, according to IDC, this same timeframe saw the global mobile phone market grow by 19.8%.

Read more at http://www.mblox.com/ [more…]

Location location location and just in time: new mBlox technology delivers mobile engagement at the right place, at the right time

by on February 28, 2012

mBlox, a leader in mobile consumer interaction and payments, today announces mBlox Engage, a cloud based solution delivering the next generation of mobile marketing engagement.

By offering real time, location-based analytics and reporting, it enables brands to achieve new levels of insight into consumer behaviour on mobile – facilitating the best possible content delivery and strengthening the relationship between the brand and end user.

Click here for the report

With opt-in consent from the consumer, Engage uses real time, location aware content delivery and customer activity reporting to ensure mobile marketing takes place on an individual, personalised level. mBlox Engage provides brands with unprecedented levels of user insight, allowing them to track mobile marketing effectiveness and improve the quality of the user experience.

The new technology can also be set to automatically respond to consumer interaction, for example; it will add or remove a limited offer once the timeframe has expired or the stock has been exhausted

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Nuggets .. All about Samsung / Red Bull TV / Adobe / mBlox / MARS\Y&R

by on February 23, 2012

Nuggets .. The best of the PR releases...

Samsung Electronics Co. UK Ltd, the UK’s number one TV brand with the most awarded TV range1, today announced the availability of Red Bull TV on its SMART TV platform.

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