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M&C Saatchi launches East Midlands Trains brand refresh

M&C Saatchi launches East Midlands Trains brand refresh

by on February 3, 2016

M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve.

The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. There will be three different TV ads running for several weeks; all based on heart-warming true stories and customer experiences of East Midlands Trains’ service.

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M&C Saatchi entices people to Dream Bigger with new Virgin Holidays Campaign

M&C Saatchi entices people to Dream Bigger with new Virgin Holidays Campaign

by on December 29, 2015

M&C Saatchi has created a new campaign for Virgin Holidays, showcasing the range of worldwide holidays on offer in its January sale.

The campaign, entitled Dream Bigger, launches on Boxing Day and will run on TV, press, outdoor, in store, social and online. M&C Saatchi were tasked with creating a campaign that made the 2016 January Sale the best and most engaging yet.

The campaign focuses on the experience that Virgin Holidays can bring, aiming to entice customers who want to experience more for their money. Virgin Holidays’ playful and bold character is displayed throughout all aspects of the campaign, as well as the brand’s unique take on a holiday. [more…]

Video : “Shane Williams throwing a rugby ball out of a microlight thousands of feet in the air”

by on October 16, 2015

M&C Saatchi has created an intense advertisement for NatWest, breaking new boundaries for rugby and hoping to entice more people into the sport, in a year where it is taking centre stage in Britain.

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M&C Saatchi has created the first ever artificially intelligent poster campaign in the world

by on July 26, 2015

M&C Saatchi Unveils London’s First Artificial Intelligence Poster Campaign

M&C Saatchi has created the first ever artificially intelligent poster campaign in the world, which evolves unique ads based on how people react to it.

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Watch : ‘Don’t let your friendship die on the road’ campaign from TfL / M&C Saatchi

by on March 16, 2015

M&C Saatchi Unveils ‘The Hare and the Tortoise’ for TfL -  TfL encourages young teens to ‘Think Slow’ near busy London roads promoting road safety –

M&C Saatchi has unveiled an integrated campaign for Transport for London targeting young teenagers aged 11 – 14 to encourage responsible behaviour and persuade them to give their full attention to crossing roads.  Watch the Video

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‘Unlocking the value of real-time for OOH advertisers’ / Posterscope survey

by on January 12, 2015

Study reveals grand ambition for real-time DOOH among marketers

  • 87% of UK marketing leaders  believe real-time DOOH would enable more targeted advertising for their brands, with 72% planning to run a real-time DOOH advert in 2015
  • Newly published report ‘Unlocking the value of real-time for OOH advertisers’ reveals challenges to activating real-time in DOOH at scale

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The world’s first city-wide contactless payment giving scheme – ‘Penny for London’

by on October 30, 2014

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Women for Women – Take 3 min today and watch this #itouchmyselfproject

by on October 2, 2014

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TfL and M&C Saatchi have unveiled a colourful campaign – ‘Without Leaving London’

by on July 30, 2014

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Monday office banter – Virgin Holidays calls on people to #ShowOff with pride

by on July 28, 2014

M&C Saatchi and LIDA have unveiled a tongue in cheek campaign for Virgin Holidays – ‘Don’t be Sorry’ – in response to Three’s ‘Sorry for the Holiday Spam’ campaign.

Running at Elephant and Castle’s South London Gateway today, where it contrasts with Three’s initiative, ‘Don’t be Sorry’ tells people they should take pride in showing off their best selves on a Virgin holiday. The campaign sports the hashtag  #ShowOff encouraging people not to hold back on celebrating what Three would call their ‘holiday spam’ on social media, and telling them ‘You look delicious’.

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