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by on July 23, 2014


LIDA restructures creative department after major business wins

by on May 19, 2014

Digital and Direct Agency LIDA has won the coveted Land Rover UK retail marketing account after a competitive pitch run by ISBA.

The agency will now run retail marketing and aftersales for the iconic British car manufacturer.

It is the second Land Rover win for @lidalondon in less than ten months, after the agency was appointed to develop a class-leading customer engagement programme in 2013.

It comes at an exciting stage for Land Rover who announced earlier this month the upcoming launch of the new Discovery family of vehicles.


St Patrick’s Day launch for the first ‘live action’ TV ad created for Ribena since 2007

by on March 14, 2014

M&C Saatchi has unveiled a playful campaign for Ribena playing on the well-known techniques Mums use to smuggle goodness into their kids, and highlighting the added nutritional benefits of Ribena Plus.

The £5m campaign features the first ‘live action’ TV ad created for Ribena since 2007. The ad launches on 17 March, running on terrestrial broadcast channels as well as on YouTube and video on demand.

This new spot looks at the universal truth that sometimes mums have to be creative with the truth to encourage kids to do what’s best for them. Narrated by a little boy, the 30” ad explores the adventures and discoveries he makes with his little sister as they put mum’s “creative truths” to the test. Does the ice cream van really stop serving ice cream when it plays music? Does the internet really turn off at 6? Will carrots really help them see in the dark? Not exactly. But when it comes to Ribena Plus, mums won’t need to be creative with the truth. Goodness couldn’t be more appealing as Ribena Plus has the taste kids love with the added health benefits mums are looking for.


Direct Line and EE line up Christmas reviews

by on December 13, 2013


Direct Line and EE line up Christmas reviews | Fresh Marketing News |

This one's a hardy perennial: big client calls review over Christmas. According to Campaign Direct Line is reviewing its £46m account with M&C Saatchi, which the agency has held since 2005. You’d think that with eight years to think about it, it could have found a more sociable time.

But there you go. Direct Line Group, which spends a whopper £85m on media in the UK with MediaCom, is apparently not reviewing its Churchill account at WCRS or Green Flag at CHI. Read On


Blue Cross appoints M&C Saatchi Group

by on November 14, 2013

Blue Cross, the UK pet charity founded in 1897, has appointed M&C Saatchi Group following a competitive pitch.

M&C Saatchi will be working with Blue Cross to achieve a step-change for the charity, developing breakthrough creative to drive awareness, build engagement and increase support.

Their remit is all-encompassing, from data strategy to advertising, content, CRM, social media, consumer PR and media planning and buying. The appointment includes M&C Saatchi, M&C Saatchi Milk (data strategy), M&C Saatchi PR and Walker Media. [more…]

The death of surfing – Surfers Against Sewage launches new Protect Our Waves

by on October 18, 2013

M&C Saatchi, the global advertising network and its PR arm, M&C Saatchi PR, have teamed up with acclaimed photographer, Scott Rhea, to launch the final instalment of the Protect Our Waves campaign for Surfers Against Sewage.

Over the past year, the Protect Our Waves petition has received tens of thousands of signatures of support, highlighting the importance of UK surfing resources to coastal communities nationwide. The petition calls for better protection for the coastal environment and those that use it. The focus of the petition is a call for amendments to legislation to better control sewage pollution, marine litter and damaging coastal developments.


23red appointed by the UK Electoral Commission to devise and implement a partnership marketing strategy raising awareness of major changes to electoral registration

by on September 15, 2013

Creative agency, 23red, has been appointed by the UK Electoral Commission to devise and implement a partnership marketing strategy raising awareness of major changes to electoral registration.

To further support the Electoral Commission’s objective of accuracy and completeness of the register, 23red will be developing ‘toolkits’ to help partners reach and engage with target groups, ensuring people have everything they need to register to vote. [more…]

NetNames, M&C Saatchi, ‘Books Are My Bag’ , UK Gift Card & Voucher Association, Visa Europe

by on September 9, 2013

M&C Saatchi Launches ‘Books are My Bag’ Campaign to Reignite the Nation’s Love of Bookshops

Monday 9 September 2013. London. In a collaborative campaign between publishers, bookshops, authors and agents – devised by M&C Saatchi – booklovers across the UK & Ireland are being encouraged to join a national movement – ‘Books Are My Bag’ – to celebrate the cultural importance of books and bookshops.

The centrepiece of the campaign – which breaks on 14 September – is an iconic canvas bag sporting the simple but powerful statement: Books Are My Bag. More than 1,800 chain and independent bookshops will distribute a quarter of a million bags from 14 September until Christmas Day 2013. The bags allow readers to display their love and support for local bookshops, while encouraging others to do the same. [more…]