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“The secret recipe for growth” – Mike Colling, Founder and Chief Executive, MC&C

by on April 16, 2015

With the backdrop of a lingering recession, negative interest rates and rising living costs, output is being increasingly scrutinised and marketers must work harder than ever to demonstrate their value.

Without any need for additional budget, Mike Colling, founder and chief executive of the performance media agency MC&C, explains the secret recipe for business growth...


Movers and Groovers : Senior promotions at award winning agency MC&C

by on February 13, 2015

MC&C, the UK’s smartest performance media agency (, today announced that after another strong year of growth, two senior promotions have been made within the agency.

Ian Prager has been newly appointed as MC&C’s Managing Director. Ian, who has been on the board of MC&C since October 2008, will step up from the role of Deputy Chairman. Prior to joining the agency, Ian held the role of Managing Director at CIA Direct. The move follows a record year in 2014 and a series of new client wins including NSPCC, Gameloft and the Family Building Society. Ian will acquire the title from MC&C’s founder Mike Colling, who will take on the role of Chief Executive.

Caroline Dolan has also been promoted to MC&C’s of Head of Business Management. [more…]

MC&C has won Silver and Bronze at the DMA Awards

by on December 9, 2014

MC&C, the UK’s smartest Direct Response Media Agency, (, has won Silver and Bronze at the DMA Awards for its work with WaterAid and UNICEF.

The agency @MCandC won Silver for WaterAid’s ‘To Be a Girl’ campaign in the Best Use of Social for Customer Acquisition category.The campaign targeted young women with provocative social content exploring the different experiences for girls around the world, aiming to elicit engagement and drive donations for the charity. [more…]

MC&C celebrates success at the IPA effectiveness awards

by on October 31, 2014

MC&C has taken home Silver at the IPA Effectiveness Awards for its work with The Salvation Army.

The campaign was launched in 2007 following a brief from The Salvation Army to recruit vital donors during the Christmas period and widen its supporter base. In response, MC&C shifted The Salvation Army’s media spend which in turn boosted the number of new Salvation Army donors by a staggering 261 percent.

Furthermore, this activity increased total donations by 48 percent. Despite being undertaken against the backdrop of a prolonged recession, when the amount the UK population gave to charity fell by 26 per cent, the £9.5m of immediate incremental income achieved during the campaign is expected to grow to £24.8m over the next five years.