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McCann London launches campaign for Homepride’s new ‘All American Sticky’ sauces range

McCann London launches campaign for Homepride’s new ‘All American Sticky’ sauces range

by on August 2, 2016

McCann London is bringing Homepride Fred back to screens this summer with a new ad campaign to launch the new Homepride All American Sticky Sauces.

Fred, the happy mascot of Premier Foods' Homepride brand, is so pleased with his authentic new sauce range that he has swapped his familiar bowler hat for a massive 100 gallon Stetson and showed up at a family home to join in with the dinner fun.

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Kew Foundation appoints McCann London to support fundraising marketing and communications

Kew Foundation appoints McCann London to support fundraising marketing and communications

by on July 28, 2016

Kew Foundation, the charitable arm of the world famous Royal Botanical Gardens Kew, has hired McCann London following a competitive pitch.

The agency has been hired to support the charity’s fundraising marketing and communications. The appointment, for an integrated remit, has the objective of raising funds and awareness for the vital work that Kew does in plant conservation in the UK and around the world.

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Oops … Nigella looks like a waxwork

by on January 16, 2016

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What have Oracle, KPMG, Accenture, Deloitte, JWT, Edelman, Ogilvy, McCann and Havas got in common?

by on May 17, 2015

What have Oracle, KPMG, Accenture, Deloitte, JWT, Edelman, Ogilvy, McCann and Havas got in common?

Some of the biggest names in marketing services, management consultancy, accounting, legal and technology services are using blur’s online marketplace to win new business.

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Big agency groups turn to online pitching to boost the efficiency of their new business efforts

by on May 6, 2015

The big agency groups are turning to online pitching to boost the efficiency of their new business efforts.

The number of large agencies using blur's online marketplace to win new marketing and PR clients has risen dramatically with over 2,000 joining in the past 12 months.

In recent months, firms such as JWT, Edelman, Iris Worldwide, Leo Burnett, Lewis PR, McCann and Havas have joined blur to pitch for marketing, PR, video and digital briefs.

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McCann Research : The ‘Truth About Shopping’ study found that 52 per cent of people think shopping is too impersonal these days

by on September 5, 2014

As retailers continue to struggle with the balance of bricks and mortar and digital events Karl Bates dives into a recent McCann’s global study to take the pulse of consumer behaviour. Via mUmBRELLA

While many are proclaiming a slow death of traditional retail at the hands of the internet, the truth is it’s only the traditional retailers who don’t get it that are “getting it” from online alternatives. As our recent Truth About Shopping global study shows, traditional retailers who have innovatively evolved their offerings to embrace digital technologies are more popular with their customers than ever.

Here are some of the more relevant nuggets and what they mean for brands and retailers:

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