TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

@McDonaldsUK

Movers and Groovers : Marketing and food development moves at McDonald’s

McDonald’s UK and Ireland has brought its marketing, insight, and food development teams together as part of a restructuring. The move sees Michelle Graham-Clare promoted to marketing director for food and beverages. Graham-Clare was previously head of marketing, a role […]

Movers and Groovers : Marketing and food development moves at McDonald’s Read More »

It’s a Supermac victory, but is it all over?

Gemma Boucher [pictured left] and Fiona McBride, trade mark attorneys at European intellectual property firm, Withers & Rogers LLP write On 11 January 2019, the European Intellectual Property Office (EUIPO) revoked McDonald’s trade mark for ‘Big Mac’. This left the

It’s a Supermac victory, but is it all over? Read More »