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Measurement budgets increase as content marketers see issue as critical, finds study

by on October 17, 2016

Measurement is critical to content marketing with dedicated spend set to grow over the next year, according to a new study by the Content Marketing Association.

73% of senior level marketers said measurement is very important to their content marketing strategy, with half of marketers currently spending 6-15% of their content marketing budget on measurement. Nearly half of the respondents (45%) are planning to increase this in the next year, with 56% already automatically offering it as part of their content marketing strategy, demonstrating its importance in the industry.

When it comes to metrics, 50% of marketers believe it is possible to accurately measure content marketing’s ROI, but over half of respondents (52%) are unsure whether a universal metric is achievable.

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CMA international content marketing awards shortlist revealed

CMA international content marketing awards shortlist revealed

by on October 6, 2016

The Content Marketing Association (CMA), the industry body for the content marketing industry, has revealed its shortlist for the International Content Marketing Awards. The winners of the world's single most competitive awards competition for content marketing agencies will be announced at a ceremony on Tuesday November 22nd at the Roundhouse in London.

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Havas Media Group, Sky Media and King Content join The Content Marketing Association

by on August 11, 2016

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced three new members – Havas Media Group, Sky Media and [more…]

MEC’s Sugar Accumulator wins D&AD pencil

MEC’s Sugar Accumulator wins D&AD pencil

by on April 26, 2016

Leading media agency MEC (mecglobal.co.uk) has won a D&AD pencil for its ground-breaking public awareness campaign encouraging people to reduce their sugar intake.

As part of MEC's work with Public Health England, the agency created the Sugar Accumulator, a tool that uses a traffic light system to tell people how much sugar is in the food they are buying when shopping online. [more…]

MEC shakes up recruitment with groundbreaking live hire drive at Advertising Week Europe 2016

MEC shakes up recruitment with groundbreaking live hire drive at Advertising Week Europe 2016

by on April 11, 2016

MEC is partnering with Advertising Week Europe 2016 to change the face of talent management in the industry.

As the presenting sponsor of Advertising Week Europe Talent Track on Monday, April 18th, MEC will support a day-long programme to explore how to find, develop and retain the best people , featuring a diverse range of speakers including Tom Knox, the IPA President, Lauren Laverne, broadcaster and co-founder of The Pool and Kerris Bright, Virgin Media’s Chief Marketing Officer. [more…]

MEC launches specialist content offer Wavemaker

MEC launches specialist content offer Wavemaker

by on April 8, 2016

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Case Study : “Snackable content” – Paramount transforms mobile strategy with innovative rich media and video for Transformers: Age of Extinction – Millennial Media

by on April 12, 2015

Paramount transforms mobile strategy with innovative rich media and video for Transformers: Age of Extinction

The Paramount case study outline that Paramount Pictures International has made mobile a central part of its strategy for raising awareness of motion picture releases in key markets. For Transformers: Age of Extinction, Paramount wanted to reach mobile audiences with a compelling new creative approach to drive views of trailers.

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Nivea invites shoppers to put In Shower Body Moisturiser to the test

by on March 15, 2015

Up-close and personal experiential activity developed by creative agency Space, will allow shoppers to try NIVEA® In-Shower Body Moisturiser for themselves at Birmingham’s Bullring Shopping Centre and Bluewater in Kent.   Activity will run from mid March.

Following a competitive three-way pitch, Space was tasked to develop activity to raise awareness of this NIVEA product, and dispel potential confusion around its use.  Space has planned activity in each shopping centre that will familiarise consumers with the product and answer queries around usage and benefits.

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evian® – fashion collaboration, ‘pure me’ website and pure London TfL advertising takeover

by on January 13, 2015

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First Group launches multi-channel ‘Be A Great Westerner’ campaign

by on May 20, 2014

MEC, a leading media agency @MECideas, has launched a new multi-channel campaign for @FGW First Great Western.

The ‘Be A Great Westerner’ campaign will run across the South West including activity in London, Bristol, Bath, Cardiff, Swansea, Devon and Cornwall.

The 10 week campaign launches with a four page wrap of the London Metro as well as full page ads across the network. The campaign aims to inspire customers to ‘Be A Great Westerner’ with activity across OOH, radio, TV, digital, newspaper and paid search.

The campaign includes a media first, through a partnership with the Evening Standard/London Live. The partnership will launch on 3 June with a four page pullout, promotions across bill posters and an additional print run of 20,000 to be distributed across all trains leaving Paddington. [more…]