MEC
Measurement is critical to content marketing with dedicated spend set to grow over the next year, according to a new study by the Content Marketing Association.
73% of senior level marketers said measurement is very important to their content marketing strategy, with half of marketers currently spending 6-15% of their content marketing budget on measurement. Nearly half of the respondents (45%) are planning to increase this in the next year, with 56% already automatically offering it as part of their content marketing strategy, demonstrating its importance in the industry.
When it comes to metrics, 50% of marketers believe it is possible to accurately measure content marketing’s ROI, but over half of respondents (52%) are unsure whether a universal metric is achievable.
The Content Marketing Association (CMA), the industry body for the content marketing industry, has revealed its shortlist for the International Content Marketing Awards. The winners of the world's single most competitive awards competition for content marketing agencies will be announced at a ceremony on Tuesday November 22nd at the Roundhouse in London.
The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced three new members – Havas Media Group, Sky Media and [more…]
Leading media agency MEC (mecglobal.co.uk) has won a D&AD pencil for its ground-breaking public awareness campaign encouraging people to reduce their sugar intake.
As part of MEC's work with Public Health England, the agency created the Sugar Accumulator, a tool that uses a traffic light system to tell people how much sugar is in the food they are buying when shopping online. [more…]
MEC is partnering with Advertising Week Europe 2016 to change the face of talent management in the industry.
As the presenting sponsor of Advertising Week Europe Talent Track on Monday, April 18th, MEC will support a day-long programme to explore how to find, develop and retain the best people , featuring a diverse range of speakers including Tom Knox, the IPA President, Lauren Laverne, broadcaster and co-founder of The Pool and Kerris Bright, Virgin Media’s Chief Marketing Officer. [more…]
Great content makes waves, introducing MEC Wavemaker #Wavemaker #PurchaseJourney https://t.co/aB3MKoOAWV pic.twitter.com/D5EBwhcrJm
— MEC Ideas (@MECideas) April 7, 2016
Paramount transforms mobile strategy with innovative rich media and video for Transformers: Age of Extinction
The Paramount case study outline that Paramount Pictures International has made mobile a central part of its strategy for raising awareness of motion picture releases in key markets. For Transformers: Age of Extinction, Paramount wanted to reach mobile audiences with a compelling new creative approach to drive views of trailers.
Up-close and personal experiential activity developed by creative agency Space, will allow shoppers to try NIVEA® In-Shower Body Moisturiser for themselves at Birmingham’s Bullring Shopping Centre and Bluewater in Kent. Activity will run from mid March.
Following a competitive three-way pitch, Space was tasked to develop activity to raise awareness of this NIVEA product, and dispel potential confusion around its use. Space has planned activity in each shopping centre that will familiarise consumers with the product and answer queries around usage and benefits.
Carat Manchester @CaratManchester has been appointed to Pizza Hut's media planning and buying business. The £11m media account now moves from incumbent Starcom Mediavest, however Starcom will continue to hold responsibility for the group's takeaway business. Carat Manchester will work on all promotions regarding the dine-in menu and regional campaigns.
MEC @MECideas has been appointed to BGL Group's £110m media planning and buying account. The business was won following a head-to-head pitch against incumbent ZenithOptimedia.
Via @BradInsight
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
