media
It’s been another bumper year for entries to the World Media Awards, with organisers, the World Media Group*, today unveiling the 2019 shortlist.
The World Media Awards, which showcase the world’s best content-driven, cross-border advertising campaigns, attracted strong international interest with entries coming in from Denmark, Hong Kong, India, Kazakhstan, Pakistan, Russia, Thailand and the USA amongst others, spanning APAC, EMEA and the Americas.
Breaking News in Advertising, Media and Technology.
All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show.
Adweek | Breaking News in Advertising, Media and Technology
Cheers : Here is your end of the week breaking news courtesy of Adweek. Fresh articles for you to read about YouTube, Mastercard, Salesforce, The Economist and RedThread.
New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers.
They are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.
The full report can be found at: http://www.intvgroup.org/frequency-and-scale/. [more…]
Latest : LiveRamp®, an Acxiom® company (Nasdaq: ACXM) and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, today announced a collaboration between the two companies.
Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and drives measured performance and profits for retailers and brands. For more information, visit LiveRamp.co.uk
Following a competitive pitch, Allianz UK has appointed digital agency Delete.
Delete will act as Allianz’ digital consultancy, advising on how their digital channels can be better optimised to support brokers, drive engagement and increase sales across their product portfolio.
Delete’s strategic programme will focus on understanding Allianz’s business needs and customer behaviour, using the insights to redefine the role their digital channels will play in their sales process. [more…]