media
It’s been another bumper year for entries to the World Media Awards, with organisers, the World Media Group*, today unveiling the 2019 shortlist.
The World Media Awards, which showcase the world’s best content-driven, cross-border advertising campaigns, attracted strong international interest with entries coming in from Denmark, Hong Kong, India, Kazakhstan, Pakistan, Russia, Thailand and the USA amongst others, spanning APAC, EMEA and the Americas.
Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report.
It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing.
One of the best ways to up your digital marketing is by using social media. Millions of people have social media accounts in one platform or another.
However, as great as social media is for marketing, some people still don’t understand how to be successful in using that platform.
Here are common mistakes that people do when it comes to social media marketing:
Breaking News in Advertising, Media and Technology.
All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show.
Adweek | Breaking News in Advertising, Media and Technology
Cheers : Here is your end of the week breaking news courtesy of Adweek. Fresh articles for you to read about YouTube, Mastercard, Salesforce, The Economist and RedThread.
New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers.
They are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.
The full report can be found at: http://www.intvgroup.org/frequency-and-scale/. [more…]
Latest : LiveRamp®, an Acxiom® company (Nasdaq: ACXM) and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, today announced a collaboration between the two companies.
Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and drives measured performance and profits for retailers and brands. For more information, visit LiveRamp.co.uk
Following a competitive pitch, Allianz UK has appointed digital agency Delete.
Delete will act as Allianz’ digital consultancy, advising on how their digital channels can be better optimised to support brokers, drive engagement and increase sales across their product portfolio.
Delete’s strategic programme will focus on understanding Allianz’s business needs and customer behaviour, using the insights to redefine the role their digital channels will play in their sales process. [more…]
The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study. [more…]
Latest : The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn.
Following a donation of free ad space from WeTransfer, Delete worked in collaboration with Movember to take advantage of the support the site’s seven million impressions would give the charity’s 2017 campaign. In line with the visual nature of WeTransfer,
Delete has designed a series of digital canvases to bring the campaign to life in an artistic manner, aimed to inspire new ‘Mo Bros’ and ‘Mo Sistas’ to sign up and raise awareness that Movember is much more than just growing a moustache. http://www.deleteagency.com
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
