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Introducing ‘YouTube Director’ : A suite of video ad creation products for businesses

Introducing ‘YouTube Director’ : A suite of video ad creation products for businesses

by on October 10, 2016

Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video.

In fact, growth in watch time on YouTube is up over 50 percent year-over-year1 so now, more than ever, businesses can connect with their customers through video advertising on YouTube.

We know that creating a polished video ad can be challenging. To make it easier for businesses of any size to get started with advertising on YouTube, Google’s  launching YouTube Director —two offerings; the YouTube Director for Business app, and the YouTube Director onsite service. [more…]

[Watch] Nespresso and Clooney ‘wouldn’t change a thing’ in latest advertising campaign

[Watch] Nespresso and Clooney ‘wouldn’t change a thing’ in latest advertising campaign

by on October 3, 2016

It has been over ten years since George Clooney first partnered with Nespresso, and today sees the release of their latest collaboration, the most eventful and humorous campaign to date, Change Nothing.

Debuting on 25th September 2016 at www.nespresso.com/whatelse, the light-hearted campaign sees George embark on a rough night as he looks to protect his precious coffee. Starting in the stylish Nespresso boutique on London’s Regent Street, George’s adventure begins as he strikes up conversation with an attractive female over a cup of Nespresso coffee. Sadly for him, she is the wife of the ‘boss’.

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“People whose influence across many spheres of London life is felt most keenly” / “The Progress 1000 ‘Newsmakers’ list”

“People whose influence across many spheres of London life is felt most keenly” / “The Progress 1000 ‘Newsmakers’ list”

by on September 8, 2016

The London Evening Standard has published its eagerly awaited Progress 1000 list, this year in partnership with Citi, and supported by Berkeley Group.

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Amazon ‘Dashes’ the hopes of UK supermarkets

Amazon ‘Dashes’ the hopes of UK supermarkets

by on September 1, 2016

The launch of Amazon’s ‘Internet of Things' Dash service could steal 20% of UK supermarket online sales, says e-commerce delivery expert ParcelHero.

Amazon is continuing its assault on the UK grocery market with the launch of its Dash service for UK Prime members. While some industry experts are predicting it will capture just 3% of the grocery market for Amazon, e-tail delivery specialists ParcelHero believe the launch of Dash could capture Amazon a 20% share of the online market by 2020 – and could even spell doom for one supermarket chain.

https://www.parcelhero.com/

[more…]

Packed your travel brags? Cheapflights Poll reveals ‘travel bragging’ is turning travellers off

by on August 24, 2016

Social media ‘travel bragging’ is ‘so 2014’, according to research1 by leading global flight search and travel deals website, Cheapflights.co.uk. The trend, which really mushroomed two years ago when mobile phone networks began dropping overseas data roaming charges, is on the wane, with nearly 60% of Brits now opting for a hashtag-free holiday.

The research by Cheapflights, as highlighted in this handy graphic, found that almost two thirds of today’s holidaymakers either refrain completely from, or at least limit how much they, post on social media during their getaway - 36% abstain altogether in favour of a digital detox, and 21% take lots of pictures on holiday, but wait until they are home before they share them2 so as to avoid creating envy among friends and family back home.

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Arena Media lands £2 million media account for brewing giant Charles Wells

Arena Media lands £2 million media account for brewing giant Charles Wells

by on August 15, 2016

Charles Wells, the UK’s largest independent brewing companies, has appointed Arena Media to handle its consolidated £2 million media account across the Young’s cask, Bombardier and Estrella Damm brands.

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The Specialist Works wins All Leisure Holidays

The Specialist Works wins All Leisure Holidays

by on August 9, 2016

All Leisure Holidays, has appointed media agency The Specialist Works to handle its media planning and buying account worth over £1.5 million.

The Specialist Works will start immediately to strategically plan and buy all consumer and national media, across all relevant channels.

The agency’s brief will be to research and develop new routes and channels to market for the escorted travel specialists. The Specialist Works are also charged with expanding the current customer base for all the brands within the Group: Travelsphere, Just You, Voyages of Discovery and Swan Hellenic.

[more…]

The Cambridge Satchel Company has Customer Retention in the bag

The Cambridge Satchel Company has Customer Retention in the bag

by on August 5, 2016

Fast growing and iconic UK fashion brand, The Cambridge Satchel Company, has prioritised improving customer retention and has selected Sailthru, the leader in Customer Retention Cloudsm for top global retail and media companies, based on the technology’s track record of success for modern and fast-growing retailers.

Founded in 2008 by Julie Deane as a way to fund her children’s school fees, The Cambridge Satchel Company quickly gained a cult internet following amongst fashion bloggers, becoming a ‘must have’ fashion accessory of many A-list celebrities, including the likes of Taylor Swift. In 2012, the company shot to fame after being featured in a Google Chrome advert and has gone on to open stores in its hometown of Cambridge, Glasgow, London’s Covent Garden and Shorts Garden, as well as beginning distribution to the USA and China. [more…]

Upcoming PR trends to watch

Upcoming PR trends to watch

by on August 1, 2016

“The biggest change to PR will be the industry’s ability to shape entire strategies” – Ian McCawley, MD Acuity PR

The public relations industry is ever-changing. Within five years, it will undergo extensive changes in response to new technologies, additional communications channels, increased demand for content and greater use of data, PR agency and corporate leaders report.

Practically all corporate and agency PR executives expect at least some change, according to the Global Communications Report , a worldwide survey of over 1,000 PR executives.

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NewVoiceMedia named finalist for 2016 Technology Awards

NewVoiceMedia named finalist for 2016 Technology Awards

by on August 1, 2016

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, today announced that it has been named a finalist in the TMT News 2016 Technology Awards. Finalists represent the technology industry’s most innovative organisations, individuals, products and services.

The industry-renowned awards programme casts a centre-stage spotlight on those, who through determination, commitment and hard work, have developed and shared their ideas to fundamentally evolve the business world and the lives of consumers and customers for years to come. [more…]