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Shaken & Stirred - Influential Brand Profiling and Positioning

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Bonne Maman hires The Bank for £2.5m TV push and first major brand campaign in the UK

Bonne Maman, the French brand, has appointed The Bank as its lead creative agency following a pitch. The Bank won the business after a pitch against undisclosed agencies. The pitch process was run directly by the client. The Bank will

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New Book : The TV Brand Builders : How to win audiences and influence viewers

This release has just arrived KoganPage write .. In a couple of weeks, on 28th April, we’ll be releasing a new book by Andy Bryant and Charlie Mawer, the Managing and Creative Directors respectively of the creative agency Red Bee.

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[Watch] .. Beko kicks off partnership as ‘official partner of play’ to FC Barcelona

Beko has launched a new long-term communications platform that will position the brand as the ‘Official partner of the everyday’. The Official partner of the everyday will establish Beko as a truly consumer centric brand that supports real peoples’ needs

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Authorities move one step closer to making fake review writing illegal – Feefo

As the number one closed-feedback ratings and reviews platform in the UK – meaning only genuine customers are invited to leave a review – Feefo welcomes recent reports of the Competition and Markets Authority and Department for Business Innovation and

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“Ripping off the metaphorical tape over our mouths” – Mind

Mind, the mental health charity, and Media agency MEC have today launched an exciting new campaign alongside a raft of celebrities and ambassadors encouraging people to open up about what is making them anxious. The social media driven campaign known

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