#media
One of the best ways to up your digital marketing is by using social media. Millions of people have social media accounts in one platform or another.
However, as great as social media is for marketing, some people still don’t understand how to be successful in using that platform.
Here are common mistakes that people do when it comes to social media marketing:
A Google spokesperson has now confirmed that the search engine will be dramatically changing the way that desktop users see ads globally.
As a conclusion to long-running tests that started in 2010, Google will be removing text ads from the right side of its desktop search results almost completely, placing ads only at the top or bottom of the page instead. The massive worldwide update is expected to be completed by 22nd February and will be making desktop search results look a lot more like single column results pages currently seen on mobile.
Publicis Groupe has suffered the loss of another major media account after being dropped by Walmart, just two months after the agency group lost Procter & Gamble.
"What makes the situation so interesting is that the new Greek leader Alexis Tsipras is having to negotiate when he has previously promised so much to his country, while simultaneously having to stave off bankruptcy"
adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the news every day, if you know where to look. CEO Catherine Becker, asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests...
InternetRetailing Media has bought two specialist logistics magazines to boost a publishing portfolio that focuses on multichannel retailing and related industries.
Asda has launched the world’s first Rich Ad Messaging campaign.
Engaging their Easter audience via a scrolling ad message on their mobile devices whilst they browse the web and apps, the campaign then combines this mass broadcast execution with the high impact value of Rich Media engagement. [more…]
Andy Thompson of Vox Pops International writes We'll be filming and interviewing consumers to find out how they're following, connecting and liking your brand...? Watch the video
We're offering a 5 minute video, featuring your social network sites + your own question(s)
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
