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The Specialist Works wins All Leisure Holidays

The Specialist Works wins All Leisure Holidays

by on August 9, 2016

All Leisure Holidays, has appointed media agency The Specialist Works to handle its media planning and buying account worth over £1.5 million.

The Specialist Works will start immediately to strategically plan and buy all consumer and national media, across all relevant channels.

The agency’s brief will be to research and develop new routes and channels to market for the escorted travel specialists. The Specialist Works are also charged with expanding the current customer base for all the brands within the Group: Travelsphere, Just You, Voyages of Discovery and Swan Hellenic.

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Hurtigruten awards media account to The Specialist Works

Hurtigruten awards media account to The Specialist Works

by on February 15, 2016

Norwegian adventure cruise company, Hurtigruten, has appointed media agency The Specialist Works to handle its UK media planning and buying account worth over £1 million after a competitive pitch.

The Specialist Works will start immediately to strategically plan and buy all consumer and trade media, covering prospect acquisition channels to assist Hurtigruten in its ambition to become ‘World Leaders in Exploration Travel’.

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Capture and Mothercare partner to offer in-house customer marketing service to brands

Capture and Mothercare partner to offer in-house customer marketing service to brands

by on February 12, 2016

Capture, the UK’s leading specialist retail media agency, today announced it has partnered with leading global retailer for parents and young children, Mothercare.

Appointed to offer an in-house customer marketing service to supplier brands, Capture will be working to build joint campaigns that deliver mutual value for both brands and the retailer.

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“The BBC to lose a portion of the RBS Six Nations live broadcast rights to ITV”

by on July 17, 2015

  SIX NATIONS ON ITV: MORE OPPORTUNITIES FOR BRANDS AS SPORT CONTINUES TO GO COMMERCIAL - adconnection  (via Six Nations on ITV: More opportunities for brands as sport continues to go commercial | Blog | Media Agency | Media Agency UK | Advertising Newspapers | Online Advertise - adconnection)

At a time in which there is considerable scrutiny over license fees and increased financial strains on the BBC, to lose a portion of the RBS Six Nations live broadcast rights to ITV marks yet another challenge for the Beeb. Via adconnection

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Kim Kardashian – This ‘purity’ claim is the ultimate in publicity / adconnection

by on June 28, 2015

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the great (or very poor) performances we see in the news every day...by Catherine Becker, adconnection

Much of the talk at Cannes this week was about Kim Kardashian's claim that although she undeniably sells out on many things, she nonetheless insists that all her contracts with brands include provisions to prevent them from influencing her social media output.

With over 27 million followers she has her own brand to protect - and she doesn't want to devalue her personal product by coming across as over-promoting someone else's products. [more…]

adconnection CEO Catherine Becker – asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests…

by on June 27, 2015

"What makes the situation so interesting is that the new Greek leader Alexis Tsipras is having to negotiate when he has previously promised so much to his country, while simultaneously having to stave off bankruptcy"

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the news every day, if you know where to look. CEO Catherine Becker, asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests...

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Viacom International Media Networks launches a new Commercial Innovation group to help advertisers create customised, content-led campaigns

by on May 20, 2015

Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.

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All about Arena, Betfair, Rugby World Cup Sevens, AIG, Somo, Audi Vision

by on May 16, 2013

Arena has won the £15m consolidated European and UK media planning and buying account for Betfair, following a competitive pitch.

Having worked on the offline UK media account last year, the total re-pitch consolidates the entire European and UK offline and digital display media accounts, with an ad-spend of £15m. SEO and social activity will be handled in-house.

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