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Media / Entertainment

Discovery Networks and their nine-month deal with Renault

by on March 31, 2016

Discovery Networks has bagged its biggest sponsorship deal to date after agreeing a nine-month deal with Renault for its adventure programming.

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Watch : Google identifies what makes a YouTube video successful

by on June 3, 2015

As part of the celebration around YouTube’s 10th birthday, Google has created a list of top ten trends from the last decade and the top YouTube videos as voted for by the industry.

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Viacom International Media Networks launches a new Commercial Innovation group to help advertisers create customised, content-led campaigns

by on May 20, 2015

Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.

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Magnetic launches with a new microsite and a study called ‘The Rules of Attraction’

by on March 19, 2015

Magnetic launches with a new microsite www.magnetic.media

Magnetic, the marketing agency for magazine media, opens its doors to advertisers today with an objective to prove the growing power and influence of magazine media and its value to advertisers.

It is supporting the launch with a new study called ‘The Rules of Attraction’, conducted for Magnetic by Crowd DNA, which offers new evidence that magazine media is benefiting from dynamic developments in the media landscape, which increased opportunities to engage with consumers.

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