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Week’s top articles : ad:tech London, SW 19, ‘Run like a girl’, Robot valet will park your car, Rolf Harris PR blunder

by on July 4, 2014

Women for Women : What does "you run like a girl" mean? The tampon ad that could change your world

https://t.co/7y89R4bLAl I just love the final comment. Great video and a great message.  Great P&G video on unconscious bias in #girls education Be proud to run like a girl, throw like a girl, and change the world like a girl!

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Events : ad:tech London – an opportunity to meet and bond with existing and prospective customers

by on July 3, 2014

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CSquared Networks Ltd acquires the International Media Image Survey I-MIS

by on May 21, 2014

CSquared Networks Ltd, a publishing and events business @CSquaredcc for the international media and marketing industry, has today announced that it has acquired the International Media Image Survey (I-MIS).  I-MIS is the international media industry’s only benchmarking survey of its kind, providing analysis on the reputations and perceptions of international network media agencies and media brands.

It was launched last year by Will Nicholson, Founding Director at The Vision Network, and Belinda Barker, Managing Director of BSB Media. [more…]

Meet the agency, media and technology partners who can help you stay ahead of your competition / ad:tech London 21-22 October 2014

by on May 17, 2014

Why should you attend ad:tech london in October? Events : An important message for brand marketers, agency executives, media owners and investors - ad:tech London 21-22 October 2014

Register Free

ad:tech is where the modern marketing and media community meet each year to source suppliers, network with industry players, benchmark their digital strategies and get-to-grips with emerging trends and technologies.

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ad:techLondon / ‘Why the marketing industry needs to embrace innovation culture to connect with consumers’ – Ex-Burberry and Topshop marketer Justin Cooke

by on September 10, 2013

Ex-Burberry and Topshop marketer Justin Cooke is a late addition to the ad:tech London programme (starts tomorrow Wednesday) and will reveal his plans for new start-up agency Innovate7 in the show’s dedicated Multichannel Summit.

Cooke, who left Arcadia-owned Topshop last week, will present the case for why the marketing industry needs to embrace innovation culture to connect with consumers across a converged media landscape.

Innovate7 has received a 19.9% investment stake from a leading media group and VC funding. Click here to register for ad;tech London. [more…]

ad:tech London / 100 world class speakers, 8 full day summits, 40 free seminars, 150 exhibitors and 7,000 brand, agency and media owners

by on August 5, 2013

ad:tech London / In September London Olympia will open its doors to thousands of brand marketers, agency executives and media owners looking for the strategies, tactics and solutions that will ensure their digital marketing stands out from the crowd.

If you decide to join them, your time will be rewarded with over 100 world class speakers, 8 full day summits, 40 free seminars, 150 exhibitors and 7,000 brand, agency and media owners to network with.

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Events : Understand what programmatic buying means for your brand at ad:tech London 11 -12 September

by on August 3, 2013

Why attend ad: tech London in September

ad:tech London is where the UK digital marketing and media community meet each year to source suppliers, network with the industry, benchmark their digital strategies and understand latest trends and technologies. Register Here.

The current climate brings with it challenges as the industry shifts and traditional job roles change. Budget pressures mean ROI and attribution are key, whilst the changing way that digital media is being bought and sold continues to disrupt the industry from publisher, through the agencies to the brands. Social media is core to most organisations’ digital strategy but establishing value is still a challenge. With Video and Mobile now very much part of any progressive organisation’s digital strategy and true multichannel campaigns commonplace, understanding how to beat the competition and push ahead of the pack remains critical. [more…]

First annual International Media Image Survey – what the industry really thinks of media agencies and media owners alike

by on July 5, 2013

In the media sector, reputation plays a hugely important role in selecting the right media partners.  This is why BSBMedia and The Vision Network have launched the first annual International Media Image Survey (I-MIS), a unique study, run in conjunction with the International Advertising Association (IAA) and Warc, to provide insight into reputations and perceptions around both international network media agencies and media owners.  Highlights from the findings are as follows:

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Events ad:tech London : Book by 5pm today Friday to save £200 on conference tickets

by on June 27, 2013

Book by 5pm today Friday 28th -  to save £200 on conference tickets.
Do you want exposure to the UK’s biggest brands, agencies, media owners and solution providers? ad:tech London - The event for digital marketing From www.ad-techlondon.co.uk Register your interest in Exhibiting, Sponsoring & Speaking opportunities by filling out this form.

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IAB UK launches ad campaign to give consumers greater control over targeted online ads

by on June 13, 2013

IAB UK launches ad campaign to give consumers greater control over targeted online ads

Initiative aims to drive consumer awareness, provide information and enable consumer choice *UK first in Europe to roll out campaign * Some of UK’s largest news brands, media owners and advertising tech businesses donating inventory

Your Online Choices website.

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