media planning
The World Media Group* can now announce its full panel of judges for the inaugural World Media Awards – twenty-two independent and international industry experts who will be judging entries in February 2016.
The awards are the first ever global media industry Awards to celebrate the best in content-driven communications campaigns that have truly international reach.
It was good to catch up with Catherine Becker, CEO of adconnection recently.
I asked Catherine to give theMarketingblog readers an up to date picture of how her agency @adconnectionUK was progressing.
17th January 2014: Starcom has been appointed by holding company Acromas Group to handle the media planning and buying across its AA and Saga Group brands. [more…]
Watch out for themarketingblog's first big 'brand ideas' interview article of 2014. It will be on this site by the end of January. Look out for it.
It will spotlight adconnection’s CEO Catherine Becker and her thoughts etc. on media buying, media planning, production etc. Plus we will go off subject with trend questions for 2014 etc.
If you want to know more about Catherine in the meantime you will find the articles etc here.
Here is the adconnection site.
Based on the changes in technology and consumer behaviour, adconnection’s CEO Catherine Becker summarises how numerous ad campaigns and proprietary research have proved the importance of bespoke creative and communications solutions, planned by device, as well as by media.
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
There’s no denying the fact that addiction of any kind takes a big toll on a person’s health. More than 100 million people in the world are currently suffering from some form of addiction.
One of the most challenging parts of selling your home is having to keep it in pristine condition at all times, and finding another place to be whenever your agent offers a tour for potential buyers.
Digital Marketing Revolution has been dominating the world as it comprises numberless features, changing and limitless. A well-planned, competitive and innovative digital marketing plan is the key to success in this era.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.