media planning
The World Media Group* can now announce its full panel of judges for the inaugural World Media Awards – twenty-two independent and international industry experts who will be judging entries in February 2016.
The awards are the first ever global media industry Awards to celebrate the best in content-driven communications campaigns that have truly international reach.
It was good to catch up with Catherine Becker, CEO of adconnection recently.
I asked Catherine to give theMarketingblog readers an up to date picture of how her agency @adconnectionUK was progressing.
17th January 2014: Starcom has been appointed by holding company Acromas Group to handle the media planning and buying across its AA and Saga Group brands. [more…]
Watch out for themarketingblog's first big 'brand ideas' interview article of 2014. It will be on this site by the end of January. Look out for it.
It will spotlight adconnection’s CEO Catherine Becker and her thoughts etc. on media buying, media planning, production etc. Plus we will go off subject with trend questions for 2014 etc.
If you want to know more about Catherine in the meantime you will find the articles etc here.
Here is the adconnection site.
Based on the changes in technology and consumer behaviour, adconnection’s CEO Catherine Becker summarises how numerous ad campaigns and proprietary research have proved the importance of bespoke creative and communications solutions, planned by device, as well as by media.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 