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What you need to know about Facebook Watch  .. exclusive

What you need to know about Facebook Watch .. exclusive

by on September 13, 2018

 ...Exclusive ... The social-network, that has been heavily focused in videos at the moment with a significant push into the live-video broadcasts, stories, 360-degree videos, and the auto-playing clips featured in news feeds.

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Comment : Facebook launches video service, Watch

Comment : Facebook launches video service, Watch

by on August 29, 2018

Written by Josh Krichefski, CEO at MediaCom

Facebook Watch video service launches worldwide

“Video is to be an integral part of any brand and social media platforms’ arsenal, and Facebook Watch’s launch is further evidence of just how far companies are pushing live and on-demand video – particularly longer-form content. Alongside Snapchat and Instagram’s recent foray into video with IGTV, Facebook’s Watch will now compete for the audience’s attention and look to grab a slice of this increasingly iced cake.

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World Media Awards 2018 shortlist revealed

World Media Awards 2018 shortlist revealed

by on February 23, 2018

The World Media Group has unveiled the shortlist for the 2018 World Media Awards, revealing the world’s best content-driven, cross-border advertising campaigns.

The Awards @WM_Awards  attracted interest from across the globe, with entries coming in from Austria, Botswana, Canada, Finland, Malta, the Netherlands, Israel, Pakistan and the USA amongst many others – targeting global audiences in APAC, EMEA, LATAM and the Americas.

For full details of shortlisted entries go to http://www.wm-awards.com [more…]

Blis & Moat combine to shed light on mobile viewability

by on December 20, 2016

Blis, the global pioneer in advanced location data technology, today announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.

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Breast cancer awareness charity, coppafeel! Tells people to #getitoffyourchest in latest campaign by karmarama

Breast cancer awareness charity, coppafeel! Tells people to #getitoffyourchest in latest campaign by karmarama

by on September 20, 2016

Karmarama has created a new integrated brand campaign for CoppaFeel!, the breast cancer awareness charity for young people. The campaign aims to raise awareness of [more…]

Havas Media Group, Sky Media and King Content join The Content Marketing Association

by on August 11, 2016

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced three new members – Havas Media Group, Sky Media and [more…]

Northerners become legends and heroes in train company Northern’s new ad campaign

Northerners become legends and heroes in train company Northern’s new ad campaign

by on August 4, 2016

Train company Northern, the largest UK rail network outside London, has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential.

The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create. No other single transport provider can take you as far and wide across the North as Northern can.

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Sony launches the Xperia X with exclusive new Channel 4 ad campaign

Sony launches the Xperia X with exclusive new Channel 4 ad campaign

by on June 15, 2016

Sony and 4Sales has announced an exclusive new partnership that will see Channel 4 talent star in a new ad campaign for Sony’s latest smartphone, [more…]

Havas Media International wins EMEA Vita Coco media account

Havas Media International wins EMEA Vita Coco media account

by on February 17, 2016

Havas Media International has been awarded the media planning and buying business for Vita Coco, EMEA – the world’s bestselling coconut water.

The agency won the account following a competitive pitch against Carat, Mediacom, Village Communications, Total Media and Mindshare – who is the incumbent. [more…]

MediaCom enters global emotion measurement partnership with Realeyes

by on January 12, 2016

The rise of measuring facial expressions/emotions to improve advertising is getting hotter. Following Apple's purchase of Emotient, here's the news that MediaCom is partnering globally with Realeyes to use emotion measurement tech to improve the quality and placement of its clients' video ads.

This is the first partnership of its kind for a media agency. MediaCom will look to apply this across its client roster including brands such as P&G, Coca Cola, GSK, Shell, SONY Mobile and VW.

https://www.realeyesit.com/

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