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E.ON, AOL & MediaCom announce the next phase of ‘Smart Pay As You Go’ campaign

by on December 9, 2015

New content channel on The Huffington Post UK features Julia Bradbury and utilises breadth of AOL + Microsoft offering to drive engagement

E.ON, AOL and Mediacom have launched a new phase of E.ON’s ‘Smart Pay As You Go’ integrated campaign. The new phase mixes original content with the reach of AOL’s partnership with Microsoft and its ad tech platforms to bring E.ON’s campaign to consumers. [more…]

Viewability study : Inconsistent approaches across vendors seen as industry’s biggest issue

by on September 17, 2015

Half of senior digital execs say IAB/MRC viewability  standards inadequate

Half of senior agency and publisher executives, interviewed in-depth for a study on the present and future of online ad viewability, believe the standards set by the IAB and Media Rating Council are not an adequate measure of viewability.

The report, produced by ad technology company InSkin Media and consultancy FaR Partners (a Theorem Digital company) reveals that only about a third (37%) think the official guideline – that 50% of an ad has to be in view for one second, to be deemed viewable – is sufficient


Be crowned ‘The Next Big Thing’ and claim the £5,000 cash prize and a nice ornament for the mantlepiece / ad:tech London October 2015

by on August 21, 2015


Check out brand & agency bigwigs speaking at #adtechlondon & save £200

by on August 14, 2015


Events : Hear how Experian and Phillips improved their email campaigns and made the most out of their marketing data

by on April 4, 2014

We’re going to guess you’ve answered yes to at least one of the questions and if that’s the case, you need to attend these digital marketing conferences @OnTheEdgeLive where these questions, amongst others, will be answered.

On The Edge are a series of one-day digital marketing conferences that 91% of 2013 attendees said they would return to!


Direct Line and EE line up Christmas reviews

by on December 13, 2013


Direct Line and EE line up Christmas reviews | Fresh Marketing News |

This one's a hardy perennial: big client calls review over Christmas. According to Campaign Direct Line is reviewing its £46m account with M&C Saatchi, which the agency has held since 2005. You’d think that with eight years to think about it, it could have found a more sociable time.

But there you go. Direct Line Group, which spends a whopper £85m on media in the UK with MediaCom, is apparently not reviewing its Churchill account at WCRS or Green Flag at CHI. Read On


Women for Women / Winners of the Women in Marketing (WIM) Awards

by on November 14, 2013

The UK’s most successful female marketers were honoured last night at the annual Women in Marketing (WIM) Awards.  Founded by volunteer, Ade Onilude, and organised by the Chartered Institute of Marketing (CIM) the WIM awards celebrate the achievements of female marketers from across the UK.

This year’s ceremony at the Haymarket Hotel, hosted by Daryl Fielding, director of brand marketing at Vodafone, saw high achievers from top UK brands including Proctor & Gamble, News UK, MediaCom and Diageo, scoop prizes including Best Female Leader and Outstanding Contribution to Marketing.


eBay Advertising reveals growing opportunity for ‘life-stage’ targeting online

by on October 30, 2013

Consumer insights released today by eBay Advertising explore the impact that key life milestones - such as starting uni and becoming first-time parents through to retirement - can have on shopping behaviours.

“Life stages” combined with insights available online provide an opportunity for brands to tailor campaigns more effectively for these unique audiences and enables brands to grow their market share.


Who else wants to check the full shortlist for the International Content Marketing Awards?

by on October 19, 2013

The Content Marketing Association (CMA), the industry body for the content marketing industry, has revealed the shortlist for its International Content Marketing Awards, to be held on Wednesday, 27th November at Old Billingsgate in London.

The CMA Awards 2013 is already the biggest in the Awards’ 15-year history, with 63 content marketing agencies submitting 445 entries from five continents, including countries such as Qatar and Singapore. The total number of entries is a 5% increase from 2012, with the number of agencies submitting entries increasing 23% year-on-year. [more…]

MediaVest has won the £6m media planning and buying business for NOW That’s What I Call Music! in the UK and Ireland

by on October 18, 2013

MediaVest Wins £6m Media Business for ‘NOW That’s What I Call Music!’ In Three-way Pitch

October 17th 2013: MediaVest, the Human Experience Company, has today announced that it has won the seven figure media planning and buying business for NOW That’s What I Call Music! in the UK and Ireland.

MediaVest will manage all upcoming releases in the series of various artists’ compilation albums, starting with the release of NOW That’s What I Call Music! 86, in November 2013. The creative and execution for all releases will be multimedia and roll-out nationally.