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MediaCom becomes the first media agency member of the Content Marketing Association

by on October 7, 2013

New media agency membership drive reflects content marketing’s growth as a discipline.

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced MediaCom as its first-ever media agency member as part of the organisation’s drive to broaden its membership, reflecting the growing demand from clients for content marketing solutions being offered by all types of agencies.

MediaCom, one of the world’s leading media agencies, has already built a reputation for content marketing through its specialist division, MediaCom Beyond Advertising, and is increasingly putting content at the heart of its clients' communications.


Movers & Groovers / Monster has announced the appointment of Sinead Bunting as Marketing Director, UK & Ireland

by on August 29, 2013

Monster has today announced the appointment of Sinead Bunting as Marketing Director, UK & Ireland.

Ms Bunting, who has held the role of Media & Alliances Director since April 2012, will be responsible for building on the ‘Find Better’ brand promise and raising awareness of Monster’s innovative range of HR technology solutions.


Events : At ad:tech London – Heineken, Unilever, McDonald’s, Bacardi, Ford, Kellogg’s, Lego, BT

by on August 19, 2013

Heavy ad hitters Heineken, Unilever, McDonald’s and others including; Bacardi, Ford, Kellogg’s, Lego, BT, and easyJet make up an impressive list of the 30 top brands set to unveil their latest digital agendas at ad:tech London on 11-12 September. ad:tech London takes place on 11-12 September at The National Hall, Olympia.

Click here to register for the free exhibition or industry conference. [more…]

9 reasons why ad:tech London is the hot ticket in town on 11-12 September for forward-thinking brands, agencies, media owners and technology firms

by on July 25, 2013

The Event for Digital Marketing - ad:tech
11-12 Sep 2013 National Hall Olympia
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Matthew McGregor, Digital Rapid Response, Obama 2012 Political Director at the International Content Marketing Summit

by on July 16, 2013

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced details of its fourth annual International Content Marketing Summit and Awards.

Krishnan Guru-Murthy will host a packed agenda at Old Billingsgate in London on Wednesday, 27th November 2013, joined by leading industry speakers including Matthew McGregor, director of digital rapid response for President Obama’s 2012 re-election campaign.


First annual International Media Image Survey – what the industry really thinks of media agencies and media owners alike

by on July 5, 2013

In the media sector, reputation plays a hugely important role in selecting the right media partners.  This is why BSBMedia and The Vision Network have launched the first annual International Media Image Survey (I-MIS), a unique study, run in conjunction with the International Advertising Association (IAA) and Warc, to provide insight into reputations and perceptions around both international network media agencies and media owners.  Highlights from the findings are as follows:


Chris Barez-Brown of ‘Upping Your Elvis’ talking on how to unleash your inner creativity

by on May 15, 2013

If you're going down to Cannes next month you might want to put your name down for this event . . . Chris Barez-Brown of Upping Your Elvis talking on How to Unleash your Inner Creativity . . .


5 Gum relaunches / Billington Cartmell / Tom Van Schelven,David Howlett,Paul Gygi

by on May 14, 2013

Wrigley-owned 5 Gum is re-launching its brand in the UK with an integrated campaign. Billington Cartmell is the agency behind the work, which spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. [more…]

Win a ticket for AdMonsters OPS London event / Rising Media

by on April 14, 2013

AdMonsters is teaming up with theMarketingblog to offer one reader the chance to attend its OPS event later this month.

One reader will be able to attend the event for absolutely nothing by simply using the comments box to tell us the date of the OPS event. [more…]

Women for Women : Cosmopolitan celebrates female talent in the industry

by on March 22, 2013

Cilla, Claudine, Louise, Roisin and Ella

Karen Meachen, from Cosmopolitan got in touch with a story. Karen writes ..

As part of Ad Week Europe, Cosmopolitan celebrated female talent and honoured three of our icons:

Roisin Donnelly, Corporate Marketing Director, P&G, UK & Ireland
Cilla Snowball CBE, Group Chairman and Group CEO, AMV BBDO
Claudine Collins, Managing Director, Mediacom

The event was held at The Orangery in Kensington Palace. [more…]