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Video ads are 27 times more effective than banner ads

by on September 22, 2012

  • A new study by MediaMind found that that the click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads.
  • The results also revealed that, globally, people were 10 percent more likely to watch an interactive video ad (VPAID) to completion than rich media ads that include video

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MediaMind / UK users more comfortable with instream video and mobile advertising

by on September 10, 2012

MediaMind releases data from thousands of campaigns and billions of ad impressions.

Data-hungry advertising geeks rejoice! Leading global ad server, MediaMind, has launched its latest biannual ad Global Benchmarksperformance report.

The H1 2012 MediaMind Global Benchmarks report is available from the research section of MediaMind’s website at   http://www.mediamind.com/resource/resource-library/ [more…]

How can I effectively target users both in app and across mobile web? / BrightRoll : ad:tech London

by on August 9, 2012

BrightRoll Mobile Video Summit

When: 19 September 2012 Where: ad:tech London

With mobile video advertising gaining significant momentum in the UK, BrightRoll has teamed up with the brightest in the industry to discuss what’s next for mobile video.

The BrightRoll Mobile Video Summit offers panels and presentations designed to answer your questions about mobile video: What drives engagement? How can I effectively target users both in app and across mobile web? How do I build my four-screen strategy?

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OMG’s clients will use the MediaMind platform to manage and deliver online ads in North America, EMEA, LATAM, and APAC

by on August 2, 2012

Deliver online ads

MediaMind, a division of DG and the leading independent provider of integrated digital advertising solutions, announced this week that it will become a global technology partner for Omnicom Media Group (OMG). OMG’s clients will use the MediaMind platform to manage and deliver online ads in North America, EMEA, LATAM, and APAC. [more…]

DG and 24/7 Media announce strategic partnership / MediaMind

by on April 14, 2012

MediaMind and DG have announced that GroupM and 24/7 Media, WPP’s marketing technology company have endorsed DG and MediaMind as a preferred vendor for third-party online ad serving and TV ad delivery for agencies and advertisers to their clients worldwide.

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MediaMind Research: Ten facts you should know about in-stream video advertising

by on April 10, 2012

The research note, entitled Ten Facts You Should Know about In-Stream Video Advertising, is available for download here.

Research also Shows Users are 200 times more likely to click on In-Stream ads vs. Standard Banners

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Rich media plus video increases visits six-fold / Research from MediaMind

by on March 29, 2012

MediaMind, the leading independent provider of integrated digital advertising solutions, released new research today showing that advertisers who want to increase website traffic and sales should look to dynamic and flexible, eye-catching display ads.

The study examines 24,000 creatives with more than 12 billion impressions to discover how rich media and standard banners affect site visits.  The research can be downloaded  here : http://bit.ly/RichMediaMM

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Marketers can now receive deep, actionable insights through robust, attribution-based reports

by on March 10, 2012


MediaMind, the leading independent provider of integrated digital advertising solutions, recently announced  its partnership with Encore Media Metrics to deliver cross-channel, full-funnel attribution as an extension of the MediaMind platform.

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