A new study by MediaMind found that that the click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads. The results also revealed that, globally, people were 10 percent more […]
Video ads are 27 times more effective than banner ads Read More »
MediaMind releases data from thousands of campaigns and billions of ad impressions. Data-hungry advertising geeks rejoice! Leading global ad server, MediaMind, has launched its latest biannual ad Global Benchmarksperformance report. The H1 2012 MediaMind Global Benchmarks report is available from the
MediaMind / UK users more comfortable with instream video and mobile advertising Read More »
BrightRoll Mobile Video Summit When: 19 September 2012 Where: ad:tech London With mobile video advertising gaining significant momentum in the UK, BrightRoll has teamed up with the brightest in the industry to discuss what’s next for mobile video. The BrightRoll Mobile
Deliver online ads MediaMind, a division of DG and the leading independent provider of integrated digital advertising solutions, announced this week that it will become a global technology partner for Omnicom Media Group (OMG). OMG’s clients will use the MediaMind platform to manage and deliver online ads
MediaMind and DG have announced that GroupM and 24/7 Media, WPP’s marketing technology company have endorsed DG and MediaMind as a preferred vendor for third-party online ad serving and TV ad delivery for agencies and advertisers to their clients worldwide.
DG and 24/7 Media announce strategic partnership / MediaMind Read More »
The research note, entitled Ten Facts You Should Know about In-Stream Video Advertising, is available for . Research also Shows Users are 200 times more likely to click on In-Stream ads vs. Standard Banners
MediaMind Research: Ten facts you should know about in-stream video advertising Read More »
MediaMind, the leading independent provider of integrated digital advertising solutions, released new research today showing that advertisers who want to increase website traffic and sales should look to dynamic and flexible, eye-catching display ads. The study examines 24,000 creatives with
Rich media plus video increases visits six-fold / Research from MediaMind Read More »
MediaMind, the leading independent provider of integrated digital advertising solutions, recently announced its partnership with Encore Media Metrics to deliver cross-channel, full-funnel attribution as an extension of the MediaMind platform.
