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#MediaQuality

Advertisers wasted over £600m on non-viewable ads last year … Meetrics

Viewability situation “not really improving” UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics. In the final quarter of 2016,

Advertisers wasted over £600m on non-viewable ads last year … Meetrics Read More »