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“UK ad viewability levels have hit their highest level since records began” … Meetrics

“UK ad viewability levels have hit their highest level since records began” … Meetrics

by on April 23, 2018

UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics.

In the first quarter of 2018, the proportion of banner ads served that met minimum viewability guidelines rose from 56% to 59% – the first time levels have risen for four consecutive quarters. [more…]

Facebook & Instagram video viewability to be verified by Meetrics

Facebook & Instagram video viewability to be verified by Meetrics

by on March 21, 2018

Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.

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Facebook selects first non-US viewability partner … Meetrics

Facebook selects first non-US viewability partner … Meetrics

by on December 1, 2017

Facebook has selected its first viewability measurement partner to come from outside the US.

European ad verification firm Meetrics will now be able to provide advertisers across the world with viewability metrics for Facebook display ad campaigns across desktop and mobile.

The companies are also working on providing video viewability measures in the near future. Advertisers will be be able to see what percentage of ads on Facebook hit various viewability thresholds, from the 50% minimum recommended by various trade bodies all the way up to 100%.

[more…]

Ad viewability hits 18-month high .. Meetrics

by on October 23, 2017

For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company @Meetrics .

In the third quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 51% to 52% – the highest level since Q1 2016 (54%). This followed a rise from 47% to 51% in the previous quarter.

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Research : Video viewability figures published for first time

by on July 31, 2017

Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to the latest quarterly benchmark report from ad verification company Meetrics.

In the second quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 47% to 51% – the first rise since Q3 2016 – and the highest level since Q1 2016 (54%). [more…]

Non-viewable ads costing advertisers around £750 million … Meetrics

Non-viewable ads costing advertisers around £750 million … Meetrics

by on May 3, 2017

Mobile contributing to declining ad viewability levels

Non-viewable ads costing advertisers around £750 million. The rise in mobile advertising spend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from ad verification company Meetrics.

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Facebook and Meetrics partner for third-party verification of ad views

Facebook and Meetrics partner for third-party verification of ad views

by on March 9, 2017

For the first ever time, Facebook is partnering with a European ad verification company on the viewability and view duration of display and video ads on Facebook services.

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Advertisers wasted over £600m on non-viewable ads last year … Meetrics

Advertisers wasted over £600m on non-viewable ads last year … Meetrics

by on January 19, 2017

Viewability situation “not really improving”

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.

In the final quarter of 2016, only 49% of banner ads served met the IAB and Media Ratings Council’s recommendation that 50% of the ad was in view for at least 1 second. This was the same figure as Q3, which itself was a marginal improvement on the 47% in Q2, but a noticeable drop from the 54% viewability level in Q1 2016.

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Meetrics receives third funding round for digital ad effectiveness platform

Meetrics receives third funding round for digital ad effectiveness platform

by on September 1, 2016

New capital helps put international expansion plans into action

Meetrics has successfully completed its third round of funding. Two well-known experts in the ad-tech industry, Thomas Falk (eValue) and Ronald Paul (Muzungu Capital), are the newest members to join the company's partners. Alongside the newcomers, two long-standing investors, VC Fonds Technologie Berlin (operated by IBB Beteiligungsgesellschaft) and yabeo Capital are also involved in this investment round.

Meetrics now has new capital that amounts in total to a seven-figure sum that will primarily be used for further European expansion. [more…]

UK ad viewability hits lowest level in 18 months  …  Meetrics GmbH

UK ad viewability hits lowest level in 18 months … Meetrics GmbH

by on July 14, 2016

Online ad viewability levels in the UK decreased dramatically from 54% to 47% in the second quarter of 2016 / Meetrics GmbH

Online ad viewability levels in the UK decreased dramatically from 54% to 47% in the second quarter of 2016, the lowest level for 18 months, according to a new report from ad verification company Meetrics. The last time it was lower was 46% in Q4 2014.

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