Mention Me
The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals.
According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations currently have referral programmes in place for customer acquisition.
Leading women's fashion brand Coast has launched their first referral marketing campaign, powered by Mention Me. The campaign will reward the retailer's loyal customers and secure new ones - directly referred to the brand by their friend.
The iconic high end, high street, women’s fashion retailer recognised the value of their loyal customer relationships, and the opportunity to leverage this by providing a platform for them to share their positive experiences to drive new customer acquisition.
Partnering with Mention Me, using their unique ‘refer a friend’ SaaS technology, this referral marketing campaign is part of Coast’s broader multi channel CRM strategy. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
