metrics
Forrester, along with Heidrick & Struggles, found in a survey that nearly 80% of CMOs want to prove their capabilities as business or strategy leaders. To achieve this, making metrics meaningful is crucial.
This requires good and thorough planning. Here are the decisions you’ll need to make and what to consider:
An important new concept from theMarketingblog designed to turn tracking of your articles and success stories into worthwhile new business
The objective is to combine results obtained from the reader tracking technology on multiple articles appearing in www.themarketingblog.co.uk (Shaken) with bespoke result-driven email campaigns to (a) the prospects generated via theMarketingblog and (b) your current database via our partner StrategyMix (Stirred). [more…]
A brand new service from theMarketingblog designed to turn interest in your content into worthwhile new orders. Better still - we are linking up with StrategyMix to give you even more leads
The objective is to combine results obtained from the reader tracking on multiple articles appearing in www.themarketingblog.co.uk (Shaken) with bespoke result-driven email campaigns to (a) the prospects generated via themarketingblog and (b) your current database via our partner StrategyMix (Stirred). It’s explained in more depth here
Here's a challenge and a 'happy' extra benefit. Test us - Send us an article for theMarketingblog. Contact Will Corry, 01784 434 412 We will give it pride of place in both our Word Press site and in the 25,000 reach award winning newsletter. All at no charge. It’s a no brainer – please rush us your success story.
There are two free tickets worth £125 each available for this event in Bristol on next week - 11th June
To enter please email Will Corry will@themarketingblog.co.uk with 'Yes I want to go to this conference' in the subject line. It's that simple
After the success of the 2012 On The Edge Digital Marketing Conferences, these incredible events are back! On The Edge Live is an incredible one-day digital marketing conference bringing together the most inspirational and successful speakers from the digital world. Bristol is set for 11th June. With a fantastic line-up & content designed to ignite those creative brains, you and hundreds of other business professionals from the world’s most influential brands will learn the secrets of digital marketing success.
IAB appoints Karim H. Attia as Chairman of the Brand Advertising Committee
- With immediate effect the CEO of nugg.ad will chair the Brand Advertising Committee (BAC) of IAB Europe
- Initial BAC results presented at IAB Interact in Barcelona
- Attia’s future role: creating and standardising branding standards
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
