Michael Brenner
Content marketing platform NewsCred has appointed former SAP VP of global marketing and content strategy, Michael Brenner, as its new head of strategy. Brenner brings over 20 years of experience in marketing and sales to NewsCred, including seven years at global enterprise software provider SAP across three different roles.
Important news for B2B marketers in the UK. This is certainly one of the more important forecasts for 2014. Score 83. More results / qualified leads for your business. Call me Will Corry 01784 434 412 for a Partnership Plan with theMarketingblog stable of blogs, sites etc.
In 2014, more brands will partner with publishers beyond the ad buy. I am not talking about ‘native ads’ that consumers ignore, but true content partnerships where brands and publishers will co-create sponsored content for both the publisher and brand websites and the social web (paid, owned, and earned).—Michael Brenner | @BrennerMichael; VP, Marketing and Content Strategy, SAP
theMarketingblog Talk to me today about the the new content partnership plan from theMarketingblog stable of sites - essential for your revenue success in 2014
Will Corry will@themarketingblog.co.uk 01784 434 412
Michael Brenner, SAP writes .. When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting.- My approach was to subscribe to a couple of business magazines and I read the newspaper every single day. I have been a voracious consumer and content curator of business and marketing news ever since.
- Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
