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Michel Roux Jr

Social media and restaurants / Those that need it least seem to do it best

Social media and restaurants / Those that need it least seem to do it best

by on June 18, 2015

The adoption of social media as a marketing channel by restaurants emphasises the gap between the masters of the art and the dabblers or those that ignore it, at their peril. The gap is wide and those that need it least, being already very successful, seem to be the best practitioners.

Twitter accounts we particularly enjoy following include Michel Roux Jr, Raymond Blanc and Cyrus Todiwala. All inject their unique personalities into their tweets and this makes for an enjoyable and engaging experience for their followers. None need to do this to fill their restaurants or build their profiles, they choose to embrace a communication channel that their customers and target audience relish using engage with them there.

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Reigning BBC Pro Masterchef champ teams with school caterer

by on August 23, 2012

School catering company Cucina Restaurants recently employed the services of BBC’s reigning ‘Masterchef The Professionals’ champion Ash Mair to  develop new menu offerings for the start of this new school year. [more…]