TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Michele Turner

Guest Post : Mobile World Congress and the opportunity for mobile marketing / Michele Turner, Chief Product Officer, mBlox

Michele Turner, Chief Product Officer, mBlox writes .. It’s my 4th Mobile World Congress this year and as always, it never fails to impress. Alongside a new location, we have also seen some incredibly exciting announcements which are set to […]

Guest Post : Mobile World Congress and the opportunity for mobile marketing / Michele Turner, Chief Product Officer, mBlox Read More »

Guest Post : A wrap up of Mobile World Congress, discussing the relevance of the mobile marketing opportunity

Michele Turner, Chief Product Officer, mBlox writes It’s my 4th Mobile World Congress this year and as always, it never fails to impress. Alongside a new location, we have also seen some incredibly exciting announcements which are set to rock

Guest Post : A wrap up of Mobile World Congress, discussing the relevance of the mobile marketing opportunity Read More »

Top tips to taking mobile to the next level including the importance of integration, personalisation, control and choice / Michele Turner, CMO at mBlox

By Invitation Only Michele Turner, CMO of  mBlox, considers the opportunities and challenges marketers face when developing a mobile marketing strategy More people are turning to their smartphones in ways above and beyond their communication needs. In its Mobile Commerce

Top tips to taking mobile to the next level including the importance of integration, personalisation, control and choice / Michele Turner, CMO at mBlox Read More »

Mobile marketing and the radically changing face of consumer interaction / Michele Turner / mBlox

The mobile market isn’t just growing; it’s drastically changing in nature. Last year saw great developments in the mobile sphere; Gartner, for example, found that 428 million mobile communication devices were sold worldwide in the first quarter of 2011 while,

Mobile marketing and the radically changing face of consumer interaction / Michele Turner / mBlox Read More »

Location location location and just in time: new mBlox technology delivers mobile engagement at the right place, at the right time

mBlox, a leader in mobile consumer interaction and payments, today announces mBlox Engage, a cloud based solution delivering the next generation of mobile marketing engagement. By offering real time, location-based analytics and reporting, it enables brands to achieve new levels

Location location location and just in time: new mBlox technology delivers mobile engagement at the right place, at the right time Read More »