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The ‘Top 10 compelling ads’ from high street retailers as revealed by measuring people’s emotions via their facial reactions / @realeyesit

by on December 16, 2014

Here's a story on the 'Top 10 compelling ads' from high street retailers as revealed by measuring people's emotions via their facial reactions. Note: The data is actual measured data - not based on a survey/questionnaire.

John Lewis’ “Monty the Penguin”is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes @realeyesit which measured people’s facial reactions as they watched ads.

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Adknowledge integrates Realeyes emotion analytics platform into online video campaigns

by on September 9, 2014

Adknowledge, a global digital advertising company, today announced a worldwide partnership with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content.

Adknowledge /  @Adknowledge can now offer advertisers detailed reporting on how audiences respond emotionally to video campaigns the company delivers across social, mobile, apps, games and sponsored content.  Founded at Oxford University, the Realeyes platform enables marketers to make better decisions across the three key stages of video advertising – testing the creative, planning media spend and analysing the performance.  [more…]

Emotion analytics co wins AdWeek Europe’s innovation competition

by on May 7, 2014

Awards : Realeyes @realeyesit, an emotional analytics platform that measures how people feel while they view branded video content has won the prestigious Industry Index Innovation Series competition launched by the Digital Media Review in partnership with Advertising Week Europe.  http://www.realeyesit.com/

The competition, in which marketers from around the world participate, showcases break-through global marketing technologies as rated by their clients; Realeyes beat 80 participating technologies to win.

More from theMarketingblog on Realeyes. [more…]

Realeyes wins I-COM Big Data Venture Challenge

by on April 11, 2014

LONDON — 11 April — Realeyes, an emotional analytics platform that measures how people feel while they view branded video content has won the prestigious Big Data Venture Challenge award at the 2014 global I-COM summit for the marketing measurement and data industry.

The award is open to data-driven start-ups from around the world that provide solutions for the digital marketing industry. Realeyes beat hundreds of submissions to become one of the 12 ‘Official Selection’ finalists to pitch in front of the I-COM @icomglobal audience and the senior panel of industry judges from around the world.   www.realeyesit.com

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Ipsos and Realeyes agree global deal for facial coding

by on April 10, 2014

Ipsos  @IpsosMORI has announced a global agreement with London-headquartered Realeyes as their provider for Facial Coding and Body Gesture response metrics.

Realeyes provides state of the art, scalable and cost efficient emotional analytics using a platform to measure how people feel while they view advertising and communications content.

Realeyes @realeyesit video analytics are facilitated through regular web or mobile cameras capturing consumer response among consenting viewers.

Emotions are recorded in real-time to provide brands with analysis for profiling universal emotions using machine learning software, as well as physiological measures for attention and heart rate.

Web sites: www.realeyesit.com and www.ipsos.com . [more…]

Movers and Groovers : Realeyes appoints Bill Jaris as President of North America

by on March 24, 2014

 

Realeyes appoints Bill Jaris as President of North America
Will grow "The Google of Emotions" in North America

New York, 24 March, 2014 Realeyes, @realeyesit an emotional analytics platform that measures how people feel while they view branded video content, has named Bill Jaris its first President of North America. Mr. Jaris will be based in New York, reporting to Realeyes CEO Mihkel Jäätma who is based in London, and will focus on accelerating the company's growth in the North American market.

http://www.realeyesit.com/

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Leading UK & US academics join “Google of Emotions” – further boost to ad industry

by on September 4, 2013

Strengthens emotion measurement industry as mainstream tool to improve advertising

London, 4 September, 2013 – Emotion measurement technology company, Realeyes, today announces that two leading academics in affective computing (machine analysis of human emotions) and behavioural psychology are joining the company’s advisory board.

Working closely with Realeyes’ Chief Technology Officer, they will accelerate Realeyes’ Research & Development, help advance the product offering and identify the leading talent in tracking facial expressions and measuring emotions. [more…]

UK-based emotion measurement firm secures $3.2m funding

by on March 25, 2013

London-based emotion measurement technology company, Realeyes, today announces it has completed a $3.2m A-round investment by Entrepreneurs Fund and SmartCap. This brings the total financing raised by Realeyes to over $4.6 million.

Dubbed “The Google of Emotions”, Realeyes measures facial expressions and quantifies people’s emotional reactions through standard video devices, such as webcams and in-store cameras.

Realeyes analytics platform has been used by the world’s leading research firms including Nielsen, Ipsos and Toluna to improve ad campaigns for more than 30 brands near the top of the Fortune 500.

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