TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Mike Austin

Fresh Relevance Launches Personalised Coupon Function for Email and E-Commerce Sites

Fresh Relevance, the real-time engagement marketing company, today announces the launch of its new personalised coupon feature, for inclusion in emails and on e-commerce sites. Now marketers and retailers can personalise the content of coupons based on the shopping behaviours […]

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Black Friday frenzy leads to the question – Should we be prepared to queue online?

Author: Mike Austin, CEO of Triggered Messaging Very early on Friday morning before braving the rush hour traffic I decided to take a sneak peak at the Black Friday deals. First port of call was Currys to check out some

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Real-time marketing and personalisation to tackle cart abandonment and improve online sales

Triggered Messaging Reaches 100 Customer Milestone Triggered Messaging, the real-time behavioural marketing company today announced that it has flown past the 100 customer milestone. The growth of the company in just one year can be attributed to making powerful behavioural

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