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Mike Cavers

A fast track to victory for the GIG at the Travel Marketing Awards

by on March 28, 2014

Customer Engagement Agency DST Global Insights Group (The GIG) has swept the board at The Travel Marketing Awards, @CIMTIGmarketing winning Gold, Silver and Bronze for their ‘Catch the Summer Fever’ campaign for South West Trains.

The winning campaign was a highly visual and tapped into the summer festival vibe by inviting leisure travellers to 'Catch the Summer Fever' with South West Trains.

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South West Trains helps travellers find a ‘Winter Smile’

by on January 20, 2014

South West Trains has extended its relationship with Customer Engagement agency Lateral Group with an integrated campaign to promote the train operator’s latest seasonal offer.

The campaign invites potential travellers to put a ‘winter smile on your face’ by making the most of South West Trains’ any Saturday, any Sunday £10 day-return offer. The activity highlights the affordability of off-peak travel across 195 stations  within the train operator’s network, and looks to establish rail as the preferred method of travel during the January sales, Valentine’s Day and the up-coming half-term holidays. [more…]

South West Trains promotes 2-for-1 offers with new campaign / Lateral Group

by on October 28, 2013

South West Trains has enlisted customer engagement agency Lateral Group to raise awareness of its 2-for-1 offers with the first in a three-phase campaign.

‘Access All Areas’ will run across press, outdoor, posters, radio, eCRM, door drop and online banners using  creative that depicts the mementoes that families gather from their trips away. Ticket stubs, flyers and photos form part of a ‘pin board’ at home, and these elements combine to create a special ‘Access All Areas’ pass. [more…]

The sponsorship power of sportswomen / Mike Cavers, Lateral Group

by on October 18, 2013

Anything we do in life is a gamble, but never more so than for those brands who dip their toes into the world of celebrity endorsements – particularly of sports stars. This is because the integrity of many major sports icons has never been under more scrutiny.

You just have to look at Lance Armstrong, Tiger Woods, Oscar Pistorious, Asafa Powell and Tyson Gay, many whom, although the faces for some of the globe’s biggest brands, have sullied their reputations through a combination of drugs, crime and adultery.

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South West Trains begins mid-summer push by offering a competitive weekend fare

by on August 16, 2013

South West Trains has enlisted customer engagement agency Lateral Group to develop its latest multi-channel promotional campaign.

The relationship commences with a campaign promoting South West Trains’ main summer promotion offer, which is designed to encourage an increase in weekend travel during August. The campaign will run until 1 September across posters, press, banners, email, web and door drops. [more…]

Lateral Group wins Kwik-Fit consolidated eCRM business

by on April 5, 2013

Kwik-Fit Group has appointed customer engagement agency Lateral, to handle the automotive company’s customer eCRM programme.

The agency will be responsible for developing all Kwik-Fit eCRM requirements and the brand’s ongoing and targeted one-to-one communications to help acquire, engage and retain customers.Lateral Group http://www.lateralgroup.co.uk/ [more…]