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Mike Cavers

Lateral Group wins Kwik-Fit consolidated eCRM business

by on April 5, 2013

Kwik-Fit Group has appointed customer engagement agency Lateral, to handle the automotive company’s customer eCRM programme.

The agency will be responsible for developing all Kwik-Fit eCRM requirements and the brand’s ongoing and targeted one-to-one communications to help acquire, engage and retain customers.Lateral Group http://www.lateralgroup.co.uk/ [more…]