Get in Touch

Mike Fogarty

In the UK, nine out of 10 mums (86%) either own or regularly use a laptop / BabyCentre

by on November 27, 2012

UK mums lead the world when it comes to smartphone usage

27 November 2012 - The Global Media Mum 2012 Report released today by BabyCentre, the world’s number one pregnancy and parenting brand, shows that UK mums are leading the world when it comes to smartphone and laptop ownership and usage.For more information on the 2012 Global Media Mum report please visit www.babycentresolutions.co.uk.

[more…]

Mum is the family’s media manager, a social-networking queen and always switched on / 21st Century Mum Insights series

by on July 19, 2012

The world’s number one pregnancy and parenting brand, BabyCentre, today launches Media Mum, the latest instalment of its 21st Century Mum Insights series. The research explores how the media habits of mums in Britain today are radically changing the rules for marketers, and examines how mums – a crucial audience segment - are becoming skilled at blending traditional and digital formats.

For more information on the 2012 UK Media Mum report please visit www.babycentresolutions.co.uk. [more…]