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Mike Peralta

Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising

Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising

by on November 25, 2014

Investment in programmatic buying is growing steadily among global advertisers, especially as brands look to make all of their advertising addressable. However, brands continue to [more…]

Movers and Groovers : AudienceScience names Shelley Eleby Vice President Of Marketing

Movers and Groovers : AudienceScience names Shelley Eleby Vice President Of Marketing

by on October 9, 2014

AudienceScience® today announced that Shelley Eleby has joined the company as Vice President of Marketing. The marketing veteran will focus on defining the company’s core messaging and illustrating how AudienceScience’s technology fulfills the needs of global interactive marketers looking for increased transparency and data ownership. [more…]

“Programmatic ad buying allows advertisers to take advantage of expanding regions that will grow their businesses” / Mike Peralta, AudienceScience CEO

by on July 21, 2014

AudienceScience opens Brazil office, expanding global footprint

Enterprise Advertising Management System Is First Of Its Kind In Rapidly Growing Brazilian Market

With all eyes on Brazil following the completion of the World Cup, AudienceScience today announced that it has expanded to Sao Paulo, making it the first enterprise advertising management system to enter the Brazilian market.

The office also gives AudienceScience greater reach across the globe, providing advertisers access to audiences and ad impressions in the world’s largest digital populations. Brands like Pernod Ricard are already leveraging AudienceScience’s technology to access this rapidly growing market. [more…]

Movers and Groovers : AudienceScience names Frank Suljic Vice President Of Sales

by on July 9, 2014

Ad Technology Firm Taps Enterprise Sales Expert to Lead Sales Efforts

AudienceScience® has announced that Frank Suljic has joined the company as Vice President of Sales. The 24-year sales veteran will focus on growing the ad technology company’s enterprise customer base and helping strategic advertisers address issues of transparency and accountability in their interactive marketing efforts.

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Movers & Groovers / AudienceScience organisation restructure supports global growth strategy

by on December 3, 2013

Digital marketing technology company, AudienceScience®, has strengthened its global team to expand its enterprise Gateway platform and provide the enterprise structure and scalability that its growing global advertiser client base requires.

Mark Connolly has been appointed to the newly-created role of Chief Revenue Officer and VP of International with responsibility for leading the company’s global business development and revenue generation. Mark has the Global Sales, Global Account Management, Global Technical Client Services and Global Business Development teams reporting into him and is accountable for AudienceScience’s global operations. Mark joined the organisation in January this year as MD Europe and APAC.

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AudienceScience / Brands can access rich first-party mobile behaviour data and integrate with owned, and third-party mobile data sources

by on October 24, 2012

Today, AudienceScience®, a global digital marketing technology company, has announced that it has added exclusive mobile targeting capabilities to its Gateway platform. The new capabilities enable advertisers to target mobile users and reach high quality custom segments across devices.

Brands can access rich first-party mobile behaviour data and integrate with owned, and third-party mobile data sources. This gives advertisers the ability to:

  1. Target users based on custom mobile behaviours.
  2. Deliver campaigns to mobile inventory in browser or in-app in both standard IAB ad sizes and custom mobile sizes.
  3. Deliver to audience segments across devices, creating a consistent message for key mobile audiences

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“Brands are having their online ads misplaced” Mike Peralta, President of AudienceScience

by on September 13, 2012

We at theMarketingblog are going to be finding out the views of Mike Peralta, President of AudienceScience next week in a special five questions interview.

We would like to get your input. Have you any thoughts or ideas on these statements ...

  • How valid is the current concern that brands are having their online ads misplaced and aren’t being told where their ads are running.  Is it widespread, who’s to blame, what’s the risk, is it happening in the US and what’s the view there.
  • Online data – there’s an awful lot of it out there but neither seller nor buyer seems to understand its value and true potential.  Data is undersold, under-utilised and despite huge technology advances isn’t used to add value to campaign performance when it so easily could.

Finally do you want us to ask Mike a question?

Will Corry 01784 434 412 will@themarketingblog.co.uk

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