Millennial Media
IAB UK CENTRALISES MOBILE WITH MERGING OF BOARDS
The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does.
For the last six years, both groups have played a pivotal role in setting the strategy and direction of the IAB across online and mobile. The board merger reflects the growing importance of mobile to the digital industry as smartphones and tablets are now the most commonly used internet enabled devices
Millennial Media have commissioned a unique and independent research study (via Opinium Research) looking at consumer attitudes towards mobile advertising in the UK, France, Germany and the US.
The new research study titled “What’s My Worth”, looks for the first time at what consumers believe their worth is to advertisers.
Paramount transforms mobile strategy with innovative rich media and video for Transformers: Age of Extinction
The Paramount case study outline that Paramount Pictures International has made mobile a central part of its strategy for raising awareness of motion picture releases in key markets. For Transformers: Age of Extinction, Paramount wanted to reach mobile audiences with a compelling new creative approach to drive views of trailers.
Goal .. With a campaign to ensure its rum was synonymous with summer for its 18-24 year old target audience, Malibu knew its ‘Best Summer Ever Project’ had to engage consumers where they spent the most time – on mobile.
Working with its agency, Havas Media, Pernod Ricard-owned Malibu delivered a brand-focused mobile video experience using Millennial Media’s Video Advertising Suite.
The team at Mobile Marketing have got a big week ahead of them, with the Mobile Travel & Tourism Summit taking place in London on the 2nd April @MMMagTweets
They have a host of big-name travel brands speaking, and even more - 120 at the last count - attending. There are still a few tickets remaining - get yours by clicking here. [more…]
Shelley Dowsett writes ... Time is running out to be part of the Mobile Retail Summit.
The summit takes place in less than seven weeks, helping retailers at all stages of their mobile journey.
It is divided into four streams. On Device, Driving Footfall and In Store look at the part mobile can play in each of these scenarios, while the final session, The Future, looks at the future of mRetail.
John writes .. On the 29 November the Effective Mobile Marketing Awards will be taking place at the London Film Museum. Global Brands and Agencies battle it out for the 19 awards. Seats are selling fast and we have a limited amount of sponsorship opportunities available. www.mobilemarketingmagazine.com/awards
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
