Millennial Media have commissioned a unique and independent research study (via Opinium Research) looking at consumer attitudes towards mobile advertising in the UK, France, Germany and the US. The new research study titled “What’s My Worth”, looks for the first time […]
Case Study : “Snackable content” – Paramount transforms mobile strategy with innovative rich media and video for Transformers: Age of Extinction – Millennial Media
Paramount transforms mobile strategy with innovative rich media and video for Transformers: Age of Extinction The Paramount case study outline that Paramount Pictures International has made mobile a central part of its strategy for raising awareness of motion picture releases
Goal .. With a campaign to ensure its rum was synonymous with summer for its 18-24 year old target audience, Malibu knew its ‘Best Summer Ever Project’ had to engage consumers where they spent the most time – on mobile.