Get in Touch

Mindshare

Superbowl 2017 : Thoughts from Dan Wilson, Chris Cardew and Duncan Wynn

Superbowl 2017 : Thoughts from Dan Wilson, Chris Cardew and Duncan Wynn

by on January 27, 2017

Superbowl 2017 :  Thoughts from Dan Wilson, Head of Data at Fetch, Chris Cardew, Head of Strategy at Mindshare and Duncan Wynn, Director of Sales at Sky Media

Very soon the Atlanta Falcons and the New England Patriots will go to battle on Super Bowl Sunday, but the big game's advertisers are already vying for the win.

With Fox selling ad space at more than $5 million for each 30-second spot, companies seeking brand visibility on the world's largest stage are risking an expensive disappointment if their commercials fall flat. But with last year's Super Bowl drawing nearly 112 million viewers, a massive audience is guaranteed.

[more…]

ad:tech London starts Tuesday 13th October / More about Shell Brands International, Nestle, Blippar, Unilever, ao.com, Mindshare, Kantar MediaProgrammatic

by on October 12, 2015

This week's ad:tech London event (13-14 October) features an eclectic mix of the sharpest minds in marketing, media and technology. Here's a snapshot of some of this year's content highlights:

Pete Blackshaw, Global Head of Digital & Social, Nestle
Innovation, ecommerce and digital leadership: Future-proofing Nestle
Life used to be simpler for the global FMCG but an exciting lies future ahead. “Everywhere ecommerce” and new technologies have the potential to drive growth and are disrupting the media plan. Blackshaw says that speed, agility, innovation and strong leadership are essential for Nestle to remain relevant - discover how you can be part of the world’s largest FMCGs’ transformation in 2016 and beyond

[more…]

Events : At ad:tech London – Heineken, Unilever, McDonald’s, Bacardi, Ford, Kellogg’s, Lego, BT

by on August 19, 2013

Heavy ad hitters Heineken, Unilever, McDonald’s and others including; Bacardi, Ford, Kellogg’s, Lego, BT, and easyJet make up an impressive list of the 30 top brands set to unveil their latest digital agendas at ad:tech London on 11-12 September. ad:tech London takes place on 11-12 September at The National Hall, Olympia.

Click here to register for the free exhibition or industry conference. [more…]

First annual International Media Image Survey – what the industry really thinks of media agencies and media owners alike

by on July 5, 2013

In the media sector, reputation plays a hugely important role in selecting the right media partners.  This is why BSBMedia and The Vision Network have launched the first annual International Media Image Survey (I-MIS), a unique study, run in conjunction with the International Advertising Association (IAA) and Warc, to provide insight into reputations and perceptions around both international network media agencies and media owners.  Highlights from the findings are as follows:

[more…]

“30% of online ads never visible” company launches in UK / Meetrics

by on March 13, 2013

  • Meetrics, the leader in the German-speaking markets in measuring the visibility of online ads and content is launching in the UK.
  • Hires former UK founder of Eyeblaster/MediaMind, Anant Joshi, to head up UK and international expansion
  • Joshi also part of new cross-industry group formed by IAB UK to review Ad Visibility

[more…]

Arena Media appoints Mark Holden as Head of Futures

by on February 16, 2013

Arena Media, has appointed Mark Holden to the inaugural role of Head of Futures. Holden joins from PHD London, where he was a Digital Strategist.

In his new position, Holden will work closely with Justin Gibbons, Arena Media Creative Director, across the agency client roster, which includes long term partners ESPN, Dominos, Thomas Cook and Eurostar, as well as recent new wins Ricola and ZSL London Zoo.

[more…]

‘Dynamic pricing to become commonplace’ says Mindshare as shoppers benefit from cold snap

by on January 24, 2013

Will Corry's insight:  A 'need to know' article Score 82

Companies will increasingly use dynamic pricing to adjust the cost of goods during periods of extreme weather, according to leading global media agency Mindshare.

As the cold snap hits the UK, the most sophisticated companies will adjust the price of the most in-demand products to reflect seasonal demands – even for short periods such as during the extreme icy conditions. [more…]

Team Canning scooped NABS’ annual Fast Forward award in a fiercely fought contest

by on November 20, 2012

John Bartle: “You give me a good deal of hope for the future” – chairman of the judging panel, speaking at Fast Forward

20 November 2012NABS’ annual Fast Forward training programme came to a nail-biting finale at the end of last week as the winning team was announced. Team Canning scooped the award in a fiercely fought contest responding to a fictitious government brief based on increasing the level of voter turnout at a general election.

A week earlier, the eight teams had delivered ten minute pitches to client Wendy Proctor, deputy director, Cabinet Office Shared Communications Service and a team of high profile judges. [more…]

Mobile marketing firm M&C Saatchi Mobile is the latest company to sign up as a sponsor for Mobile Marketing Live

by on August 7, 2012

Shelley Dorsett writes ... Mobile marketing firm M&C Saatchi Mobile is the latest company to sign up as a sponsor for Mobile Marketing Live, our new event for the global mobile marketing business.

M&C Saatchi has signed up as a Silver Sponsor for the event, which takes place in London on 1-2 October. The company joins other Silver Sponsors, Mojiva, Adfonic, Fiksu, Celtra, Messmr, Cogenta, ScanLife and JustAd. Gold Sponsors for the event are Textlocal, Prinovis, InMobi, TradeMob, Brainstrom and OpenMarket.

You can find out more on the event website. [more…]

Three chooses Microsoft Advertising to launch first multi-platform digital campaign using Skype

by on June 7, 2012

Microsoft Advertising has teamed up network provider Three for the launch of the new Samsung Galaxy SIII.

Kicking off at 9am today and running until the same time tomorrow, the first cross-platform campaign in the UK to include Skype will also sit across MSN UK, MSN Mobile, Windows Live Messenger and Xbox LIVE. [more…]