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Mindshare

ad:tech London starts Tuesday 13th October / More about Shell Brands International, Nestle, Blippar, Unilever, ao.com, Mindshare, Kantar MediaProgrammatic

This week’s ad:tech London event (13-14 October) features an eclectic mix of the sharpest minds in marketing, media and technology. Here’s a snapshot of some of this year’s content highlights: Pete Blackshaw, Global Head of Digital & Social, Nestle Innovation, ecommerce

ad:tech London starts Tuesday 13th October / More about Shell Brands International, Nestle, Blippar, Unilever, ao.com, Mindshare, Kantar MediaProgrammatic Read More »

Events : At ad:tech London – Heineken, Unilever, McDonald’s, Bacardi, Ford, Kellogg’s, Lego, BT

Heavy ad hitters Heineken, Unilever, McDonald’s and others including; Bacardi, Ford, Kellogg’s, Lego, BT, and easyJet make up an impressive list of the 30 top brands set to unveil their latest digital agendas at ad:tech London on 11-12 September. ad:tech

Events : At ad:tech London – Heineken, Unilever, McDonald’s, Bacardi, Ford, Kellogg’s, Lego, BT Read More »

First annual International Media Image Survey – what the industry really thinks of media agencies and media owners alike

In the media sector, reputation plays a hugely important role in selecting the right media partners.  This is why BSBMedia and The Vision Network have launched the first annual International Media Image Survey (I-MIS), a unique study, run in conjunction

First annual International Media Image Survey – what the industry really thinks of media agencies and media owners alike Read More »

“30% of online ads never visible” company launches in UK / Meetrics

Meetrics, the leader in the German-speaking markets in measuring the visibility of online ads and content is launching in the UK. Hires former UK founder of Eyeblaster/MediaMind, Anant Joshi, to head up UK and international expansion Joshi also part of

“30% of online ads never visible” company launches in UK / Meetrics Read More »

‘Dynamic pricing to become commonplace’ says Mindshare as shoppers benefit from cold snap

Will Corry‘s insight:  A ‘need to know’ article Score 82 Companies will increasingly use dynamic pricing to adjust the cost of goods during periods of extreme weather, according to leading global media agency Mindshare. As the cold snap hits the

‘Dynamic pricing to become commonplace’ says Mindshare as shoppers benefit from cold snap Read More »

Mobile marketing firm M&C Saatchi Mobile is the latest company to sign up as a sponsor for Mobile Marketing Live

Shelley Dorsett writes … Mobile marketing firm M&C Saatchi Mobile is the latest company to sign up as a sponsor for Mobile Marketing Live, our new event for the global mobile marketing business. M&C Saatchi has signed up as a

Mobile marketing firm M&C Saatchi Mobile is the latest company to sign up as a sponsor for Mobile Marketing Live Read More »

Three chooses Microsoft Advertising to launch first multi-platform digital campaign using Skype

Microsoft Advertising has teamed up network provider Three for the launch of the new Samsung Galaxy SIII. Kicking off at 9am today and running until the same time tomorrow, the first cross-platform campaign in the UK to include Skype will

Three chooses Microsoft Advertising to launch first multi-platform digital campaign using Skype Read More »